About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Business process pros need to engage their business colleagues throughout business process management (BPM) projects; flow diagrams alone are not good enough. By understanding and adopting the...
Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...
As with any major organizational change program, gaining BPM traction in the business relies on engagement. This includes ensuring executive support for the BPM initiative. Selecting the right...

Choosing the initial project carefully consistently ranks as one of the key factors dictating long-term BPM program success. The key issue is not so much a question of finding a compelling business...
Business Impact: The Business Architecture Playbook
This report outlines the business impact of Forrester's solution for enterprise architecture (EA) executives working on business architecture. This report is designed to help you align the strategic...

Translate Strategic Intent Into Action With Structured Language
As firms embark on their business transformation journey, business process pros find themselves discussing a wide range of topics: program initiation and governance, executive engagement, process...
Many business people still struggle to see the role of business processes in building better performance (i.e., business results). So I thought I would share this little hook that I developed within...
For long-term success, the business, rather than IT, should drive and own BPM programs (unless, of course, the processes under consideration are IT's internal processes). BPM initiatives deliver...
And I must say I am particularly keen to get into the thick of it this year. We’ve got some really interesting ones coming up; in relatively quick order, I have three different IQPC events...
Manage The Politics To Reduce Risk To The Overall BPM Program
While technology is certainly an underlying component of a business process management (BPM) program, long-term success relies on getting executives to buy into business transformation and continuous...
Business architecture has become a bit of a watchword for organizations thinking about their future. It’s about all sorts of things – the “what” we do and “why” we...
I think we would all agree that BPM and business architecture set out to overcome the issues associated with silos. And I think we would also agree that the problems associated with silos derive from...
The term "process" signifies different things to different people. At one end of the spectrum is a set of practices; at the other end, there are procedures. The term "procedure" describes a...
When I look at the sorts of advisory work we engage in, I am often struck by the fact that our client organizations are at very different start points on their business architecture journeys. The...
Forrester Research is launching a limited number of discussions with business process management (BPM) thought leaders; this is the first of the series. Given that BPM suites (BPMSes) verge on a...
Strategic Plan: The Business Architecture Playbook
This report is designed to help business architecture (BA) leaders construct a strategy meeting the needs of the organization's key stakeholders. Many organizations are reinventing or redesigning...

Focus BPM Projects On The Business, Not Technology
Business process management (BPM) projects are fundamentally different from IT projects. Rather than a fixed set of software deliverables with a predetermined end state, the outcome of a BPM project...
How can your firm deliver great, loyalty-inspiring customer experience – and achieve its efficiency objectives? Firms that want to boost Return on Equity (ROE) or Return on Capital...
Firms are often challenged to undertake transformation at a grand scale — to sustain and scale BPM programs across the organization. All firms are at subtly different levels of maturity,...
Developing a BPM business case differs from a traditional IT project because of the continuous improvement approach that BPM introduces. As such, the business case must be developed and enhanced in...
Business process analysis (BPA) began as a separate market run by vendors that developed specialized tools, but a combination of forces is buffeting these vendors: Their markets withered during the...
While you no doubt answered wellness, the reality is that when you look at the typical change programs in a major corporation today, Band-Aids are far more common. But that's hardly surprising...