Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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  • Packaged Applications
  • Past 6 months
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating Microsoft's Software Assurance

    Are You Making The Most Of The Benefits On Offer?

    Whether acquired via the Microsoft Select Plus agreement or Enterprise Agreement (EA), many organizations have signed up to the Microsoft Software Assurance (SA) program, but time and again we find...

    • Downloads: 96
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For An Oracle Software Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization

    Next time an Oracle sales rep steps into your office, remember this: You are facing some of the more motivated and experienced sales professionals in the software industry. They are well trained to...

    • Downloads: 172
    • Rating:
  • For CIO Professionals

    Report:Segmenting The US Tech Market

    SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

    For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

    • Downloads: 415
  • For CIO Professionals

    Charts & Figures:Firms Implementing New Technologies Are Looking For More Prebuilt Solutions

    Changes Will Accelerate Over The Next 24 Months

  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Bank Secure Website Rankings

    Citi Moves To The Top With Added Functionality And A New Look

    Digital banking teams want to know where they stack up against competitors when it comes to their secure websites and other digital features — everything from mobile functionality to customer...

    • Downloads: 251
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Forrsights: Winning Software Strategies

    Unveiling The Software Strategies Of Top-Performing Companies

    During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

    • Downloads: 94
  • For Business Process Professionals

    Report:Forrester's Best Practices Framework For Customer Service Self-Assessment

    • Downloads: 66
    • Rating:
  • For CIO Professionals

    Report:Asia Pacific Tech Market Outlook For 2012 To 2014

    Political Inertia Hampers Asian Economic And Tech Market Growth

    The Asia Pacific region is often thought of as the growth engine of the global economy and thus of the tech market. But that engine has been misfiring on some key cylinders, leading to slower growth...

    • Downloads: 345
  • For Application Development & Delivery Professionals

    Report:Data Architecture Assessment Toolkit

    • Downloads: 26
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: IT Services In China, 2013

    Businesses Now Have More Options To Drive Competitive Differentiation In China

    China has entered a new phase of economic development, driven by government focus on expanding the domestic market. This transition will have a significant impact on private and public organizations...

    • Downloads: 71
  • For CIO Professionals

    Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

    • Downloads: 228
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: Software Contract Negotiation

    Processes: The Strategic Software Sourcing Playbook

    This report describes best practices for the negotiation process, in the context of Forrester's strategic software sourcing approach. We get many inquiry calls from sourcing and vendor management...

    • Downloads: 252
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  • For Application Development & Delivery Professionals

    Report:Readiness Assessment For Application Strategy Transformation

    This tool is a self-test to determine how ready a company is to transform its application strategy by moving away from providing cost-effective systems of record and toward driving compelling user...

    • Downloads: 24
  • For CIO Professionals

    Report:Winning The Customer Experience Game

    Best Practices For CIOs

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

    • Downloads: 143
  • For Application Development & Delivery Professionals

    Report:Global, Industry, And Technology Forces Shape The ERP Landscape

    Three key forces are reshaping the enterprise resource planning (ERP) market: the growing demands of global businesses; the increasing need for industry-specific functionality; and the expanding use...

    • Downloads: 98
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook

    Traversing the customer relationship management (CRM) technology landscape is challenging — particularly due to the rise of social computing, the increasing adoption of software-as-a-service...

    • Downloads: 558
  • For Sales Enablement Professionals

    Report:Paving The Way To Partner Loyalty Maturity

    Road Map: The Channel Partner Loyalty Playbook

    In this report, we present a compendious road map to guide you through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map — and the companion...

    • Downloads: 168
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:IT Service Management Case Study: Making The Transition From On Premises To SaaS With BMC

    Good Practices When Migrating To An SaaS-Delivered ITSM Solution

    How do you successfully move IT service management (ITSM) tool enablement from an on-premises model to a software-as-a-service (SaaS) model? A North American brand communications agency found itself...

    • Downloads: 141
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

    • Downloads: 148
  • For Security & Risk Professionals

    Report:TechRadar™ For Risk Management Professionals: GRC, Q4 2012

    Road Map: The Governance, Risk, And Compliance Playbook

    The governance, risk management, and compliance (GRC) technology market is one of fluctuation, confusion, and contention. Many technologies relevant for governance, risk management, and compliance...

    • Downloads: 379
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Sourcing Models For Large ERP Services Deals

    Best Practices To Decide When And How To Use Multiple Providers

    Single-source versus multisource in large enterprise resource planning (ERP) services deals? This is an ongoing, yet critical, question for ERP clients. The question has no single right answer but,...

    • Downloads: 165
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Learning And Talent Development, Q1 2013

    The Nine Providers That Matter Most And How They Stack Up

    Learning and talent development are closely aligned in the best talent vendor offerings. This area of human resource management (HRM) is fast-growing and innovative in its use of social, cloud, and...

    • Downloads: 453
    • Comments: 2
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

    Landscape: The Strategic Software Sourcing Playbook

    This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...

    • Downloads: 315
  • For CIO Professionals

    Report:Building Business Network Platforms In The Cloud

    Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

    Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

    • Downloads: 162
    • Rating:
  • For Security & Risk Professionals

    Report:The 15 Most Important Questions To Ask Your Cloud Identity And Access Management Provider

    During the past three years, cloud-based identity and access management (IAM) solutions have become a viable and cost-effective alternative to on-premises, commercial off-the-shelf (COTS), or...

    • Downloads: 180
    • Comments: 3
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Banking

    Processes: The Mobile Banking Strategy Playbook

    The critical question for many digital banking teams after they build mobile banking is how to encourage customer adoption and use. Forrester spoke to eBusiness executives at banks about the current...

    • Downloads: 595
 
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