Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (2)
Charts & Figures (2)

2 results in Everything

Brand Tactics
David M. Cooperstein

For CMO Professionals
Report:How To Deliver A New Brand Experience
Processes: The 21st Century Brand Marketing Playbook
David M. CoopersteinJuly 26, 2012
Many companies are well on their way to delivering a top-notch brand experience for their demanding customers. CMO and marketing leadership professionals can learn from the experiences and processes...
- Downloads: 405
For CMO Professionals
Report:Brands Must Adapt To Customers' Higher Standards
Vision: The 21st Century Brand Marketing Playbook
David M. CoopersteinAugust 20, 2012
The traditional pillars of brand equity are cracking under the weight of the higher standards of the 21st century consumer. Marketers are disoriented in this world where they are losing influence...
- Downloads: 487
- Rating:
For CMO Professionals
Charts & Figures:Twenty-First Century Brands Must Live Up To Higher Standards
David M. CoopersteinAugust 20, 2012

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

For CMO Professionals

Report:How To Deliver A New Brand Experience

For CMO Professionals

Report:Brands Must Adapt To Customers' Higher Standards

For CMO Professionals

Charts & Figures:Twenty-First Century Brands Must Live Up To Higher Standards

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