Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (5)
Charts & Figures (11)

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Past 18 months (3)

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CMO (3)
Marketing Leadership (2)

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Europe (1)
North America (1)

5 results in Everything

Brand Tactics
Luca S. Paderni

For CMO Professionals
Report:The Evolved CMO In 2012
CMOs Must Take A More Active Role In Business And Technology Strategy
Luca S. PaderniFebruary 22, 2012
Forrester Research and Heidrick & Struggles recently conducted a global survey of nearly 200 chief marketing officers (CMOs). In this report, you will find out how these CMOs view their relationship...
- Downloads: 619
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For CMO Professionals
Report:Measuring The Impact Of Branded Content
Luca S. PaderniMay 21, 2012
Read this report if you want to understand how to measure the effectiveness of a branded content strategy along the stages of the customer life cycle. This report will help you define the most...
- Downloads: 618
For Marketing Leadership Professionals
Report:A New Approach To Brand Loyalty
Loyalty Marketing Must Take The Brand Beyond Points And Programs
Luca S. PaderniApril 1, 2011
Most chief marketing officers (CMOs) have a tactical view of loyalty marketing. They tell us that their approach, while necessary, has unclear objectives and focuses too much on short-term financial...
- Downloads: 1238
For Marketing Leadership Professionals
Charts & Figures:Senior Marketers Focus On Acquisition And Awareness
Luca S. PaderniApril 1, 2011
For Marketing Leadership Professionals
Report:Four Steps To Tackle The Shift To The Customer Life Cycle
Luca S. PaderniFebruary 14, 2012
Forrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers' interaction...
- Downloads: 665
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For CMO Professionals
Report:Trends For The CMO To Watch In 2011
Brands Need To Prepare Now For The Next Digital Decade
Chris Stutzman, Jeff Ernst, Mary Beth Kemp, Steven Noble, Luca S. PaderniJanuary 7, 2011
2011 promises to be a year of uncertainty for chief marketing officers (CMOs) and marketing leaders, as consumer confidence remains uncertain and media consumption continues to splinter. But that...
- Downloads: 1648

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Industry

Region

For CMO Professionals

Report:The Evolved CMO In 2012

For CMO Professionals

Report:Measuring The Impact Of Branded Content

For Marketing Leadership Professionals

Report:A New Approach To Brand Loyalty

For Marketing Leadership Professionals

Charts & Figures:Senior Marketers Focus On Acquisition And Awareness

For Marketing Leadership Professionals

Report:Four Steps To Tackle The Shift To The Customer Life Cycle

For CMO Professionals

Report:Trends For The CMO To Watch In 2011

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