Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (6)
Charts & Figures (11)

Refine your results

Date Range

6 results in Everything

Brand Tactics
Tracy Stokes

For CMO Professionals
Report:How To Build Your Brand With Branded Content
Tracy StokesMarch 21, 2013
Traditional marketing vehicles are becoming less effective in capturing and engaging the attention of today's perpetually connected consumers. Chief marketing officers (CMOs) must adapt their...
- Downloads: 456
- Comments: 3
- Rating:
For CMO Professionals
Report:Four Steps To Build Your Brand Experience
Road Map: The 21st Century Brand Marketing Playbook
Cory Munchbach, Tracy StokesOctober 03, 2012
Once the brand has its strategic bearings laid out — the North Star, the experience map, and its brand compass — it's time to cast off and start thinking about how to plan for the brand...
- Downloads: 420
- Rating:
For CMO Professionals
Report:Engage Women With Personal And Relevant Social Interactions
Tracy StokesJuly 13, 2011
Women have the potential to drive a brand's reputation online because, compared with men, they are more connected with each other and like to talk about brands and products, especially in social...
- Downloads: 785
For CMO Professionals
Charts & Figures:Dark-Green Brands Have High Awareness, But Light-Green Brands Also Break Through
Tracy StokesMay 04, 2011
For CMO Professionals
Report:Traditional Paid Media Must Fuel Earned Media Efforts
Offline And Online Paid Media Placements Will Drive Earned Media Success
Tracy StokesOctober 13, 2011
Earned media is exploding. Born from traditional public relations (PR), its rapid adoption by marketers is being driven by new opportunities to drive word of mouth through social media. But earned...
- Downloads: 656
- Rating:
For CMO Professionals
Report:How To Build Your Brand With Generation Z
Tracy StokesFebruary 12, 2013
Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...
- Downloads: 290
- Rating:
For CMO Professionals
Report:How Green Does Your Brand Need To Be?
A Road Map To Making Your Brand Greener
Tracy StokesMay 04, 2011
Marketing leaders navigate a risk-reward tightrope as consumer demand for environmentally responsible, or green, products grows and competition for such marketing offers heats up amid increased...
- Downloads: 337

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CMO Professionals

Report:How To Build Your Brand With Branded Content

For CMO Professionals

Report:Four Steps To Build Your Brand Experience

For CMO Professionals

Report:Engage Women With Personal And Relevant Social Interactions

For CMO Professionals

Charts & Figures:Dark-Green Brands Have High Awareness, But Light-Green Brands Also Break Through

For CMO Professionals

Report:Traditional Paid Media Must Fuel Earned Media Efforts

For CMO Professionals

Report:How To Build Your Brand With Generation Z

For CMO Professionals

Report:How Green Does Your Brand Need To Be?

Browse