Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (5)

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North America (1)

5 results in Everything

Web 2.0
Bill Doyle

For eBusiness & Channel Strategy Professionals
Report:Mobile And Social Technologies Come Late To Wealth Management
Younger Generations Are Just The First Wave Of Mobile and Social Adopters
Bill DoyleJune 08, 2011
To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around the...
- Downloads: 926
For eBusiness & Channel Strategy Professionals
Report:Case Study: Vanguard Uses Social Media To Learn From Its Clients
Bill DoyleFebruary 24, 2012
Adoption of social media among investors is relatively high, but many investment firms have been slow to embrace the medium. The Vanguard Group has had success by using social media to engage with...
- Downloads: 527
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Which Digital Touchpoints Should You Focus On Now?
Use The Splinternet Engagement Index To Jumpstart Your Agile Commerce Strategy
Bill DoyleApril 05, 2012
This report, originally written for market insights professionals, includes content relevant to eBusiness and channel strategy professionals. Here's why: The golden age of the Web is over. The...
- Downloads: 574
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Case Study: Ameriprise Uses LinkedIn To Help Consumers Find Advisors
Bill DoyleFebruary 22, 2012
Social media will have an outsized impact on relationship-based businesses like investment firms, life insurers, and private banks. Some of these wealth management firms are piloting programs that...
- Downloads: 448
For eBusiness & Channel Strategy Professionals
Report:The Top Five Trends In Digital Wealth Management For 2012
Mobile, Social, Video, Advice, And Usability Will Change Retail Investing
Bill DoyleFebruary 09, 2012
Rocketing adoption — by financial advisors and agents as well as investors — is driving five digital trends that will change the wealth management industry. Smart eBusiness managers will...
- Downloads: 968
- Comments: 1
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

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Industry

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For eBusiness & Channel Strategy Professionals

Report:Mobile And Social Technologies Come Late To Wealth Management

For eBusiness & Channel Strategy Professionals

Report:Case Study: Vanguard Uses Social Media To Learn From Its Clients

For eBusiness & Channel Strategy Professionals

Report:Which Digital Touchpoints Should You Focus On Now?

For eBusiness & Channel Strategy Professionals

Report:Case Study: Ameriprise Uses LinkedIn To Help Consumers Find Advisors

For eBusiness & Channel Strategy Professionals

Report:The Top Five Trends In Digital Wealth Management For 2012

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