Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)
Charts & Figures (6)

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Customer Intelligence Strategy and Process
Financial Services
Customer Insights

For Customer Insights Professionals
Report:Case Study: Insurance Gets Progressive With Loyalty
Suresh VittalJune 10, 2011
Dissatisfied with its customer retention rates and satisfaction scores, and looking to set itself apart in the highly competitive insurance industry, Progressive Casualty Insurance launched its...
- Downloads: 645
For Customer Insights Professionals
Report:Examining The Member Interactions Of Five Major Loyalty Programs
Programs Fall Short Across All Evaluation Criteria
Emily Murphy, Suresh VittalFebruary 08, 2012
Forrester applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from the retail, travel, and financial services industries. The results of the evaluation...
- Downloads: 587
For Customer Insights Professionals
Report:The Customer Loyalty Ecosystem
Tools And Technology: The Customer Loyalty Playbook
Emily CollinsSeptember 11, 2012
Customer loyalty is top of mind for most marketers, but with so many vendors claiming to drive explicit or implicit loyalty, it's often difficult to identify a solution that best fits marketers'...
- Downloads: 1942
For Customer Insights Professionals
Charts & Figures:Vendors Of All Kinds Crowd The Loyalty Ecosystem
Emily CollinsApril 18, 2011
For Customer Insights Professionals
Report:Investing In Marketing's Technology Future
How CI Can Use Technology To Drive Competitive Advantage
Robert BrosnanOctober 24, 2011
Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...
- Downloads: 639
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

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Analyst

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For Customer Insights Professionals

Report:Case Study: Insurance Gets Progressive With Loyalty

For Customer Insights Professionals

Report:Examining The Member Interactions Of Five Major Loyalty Programs

For Customer Insights Professionals

Report:The Customer Loyalty Ecosystem

For Customer Insights Professionals

Charts & Figures:Vendors Of All Kinds Crowd The Loyalty Ecosystem

For Customer Insights Professionals

Report:Investing In Marketing's Technology Future

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