Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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eBusiness & Channel Strategy (300)
Application Development & Delivery (17)
Marketing Leadership (16)
CIO (4)
CMO (2)
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- Application Development & Delivery (17)
- CIO (4)
- CMO (2)
- Customer Experience (1)
- eBusiness & Channel Strategy (300)
- Enterprise Architecture (1)
- Infrastructure & Operations (2)
- Marketing Leadership (16)
- Sales Enablement (1)

Methodology

347 results in Everything

eCommerce
Financial Services

For eBusiness & Channel Strategy Professionals
Report:Benchmarking Australian Banks' Sales Sites, 2010
Australian Banks Excel In Supporting The Online Application
Vanessa Niemeyer, Ph.D.October 18, 2010
Forrester evaluated the public Web sites of the big four Australian retail banks — Australia and New Zealand Banking, Commonwealth Bank of Australia, National Australia Bank, and Westpac...
- Downloads: 314
For eBusiness & Channel Strategy Professionals
Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals
Vanessa Niemeyer, Ph.D.June 16, 2010
For eBusiness & Channel Strategy Professionals
Charts & Figures:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals
Vanessa Niemeyer, Ph.D.June 16, 2010
For eBusiness & Channel Strategy Professionals
Report:Case Study: ING For Life Educates Life Insurance Customers To Boost Agent Results
ING's Interactive Life Insurance Tool Separates The Education From The Sale
Ellen CarneyDecember 20, 2010
In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage...
- Downloads: 507
For eBusiness & Channel Strategy Professionals
Report:Trends In India's eCommerce Market
How Online Retail In India Is Evolving Differently From Other Major Markets
Zia Daniell Wigder, Manish BahlAugust 13, 2012
India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...
- Downloads: 473
For eBusiness & Channel Strategy Professionals
Tool:Most Mobile Strategies Are Customer-Focused
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Report:Trends 2012: European Insurance eBusiness And Channel Strategy
Start Working On Your Digital Agenda Now!
Auke Douwe VeenstraApril 11, 2012
Despite the fact that we are in the midst of a European crisis that could influence the insurance business dramatically, eBusiness and channel strategy executives in this region should be sensitive...
- Downloads: 707
For eBusiness & Channel Strategy Professionals
Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Report:Lead Your Mobile Insurance Future With Sound Strategic Planning
Strategic Plan: The Mobile Insurance Strategy Playbook
Ellen CarneyFebruary 20, 2013
Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...
- Downloads: 262
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Trends 2013: North American Insurance eBusiness And Channel Strategy
Disruption Drives 12 Trends In Digital Insurance Agendas
Ellen CarneyMay 16, 2013
There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...
- Downloads: 50
For eBusiness & Channel Strategy Professionals
Tool:Limited Mobile Expertise And Technology Concerns Worry eBusiness Managers
Peter Wannemacher, Carrie JohnsonJune 02, 2011
For eBusiness & Channel Strategy Professionals
Report:How Clients Want To Interact With Financial Advisors
Younger Consumers Prefer Online Chat, Websites, And Email
Bill DoyleMay 12, 2011
Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...
- Downloads: 650
- Rating:
For eBusiness & Channel Strategy Professionals
Report:European Online Retail: Adopt A Local Approach
A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
Martin GillJuly 15, 2011
Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...
- Downloads: 883
For eBusiness & Channel Strategy Professionals
Report:Case Study: Vanguard Uses Social Media To Learn From Its Clients
Bill DoyleFebruary 24, 2012
Adoption of social media among investors is relatively high, but many investment firms have been slow to embrace the medium. The Vanguard Group has had success by using social media to engage with...
- Downloads: 527
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Case Study: Discover Financial Services Partners With PayPal To Roll Out Mobile P2P Payments
Firm "Electronifies" Cash Transactions To Enhance Existing PFM Tool
Peter WannemacherNovember 02, 2011
In February 2009, Discover Financial Services introduced its Spend Analyzer, an online personal financial management (PFM) tool that lets clients track and categorize their spending. Adoption was...
- Downloads: 571
For eBusiness & Channel Strategy Professionals
Tool:Forecast: US Mobile Bankers, 2008 To 2015
Alexander Hesse, Brad Strothkamp, Peter WannemacherMay 10, 2011
For Marketing Leadership Professionals
Report:Investing In Tech Marketing, 2011
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
Peter BurrisFebruary 01, 2011
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
- Downloads: 852
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)
December 22, 2011
Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...
For eBusiness & Channel Strategy Professionals
Report:German Online Retail Overview, 2011
Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
Martin GillSeptember 30, 2011
The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...
- Downloads: 655
- Rating:
For eBusiness & Channel Strategy Professionals
Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites
European Online Financial Researchers Want Ratings And Reviews
Alexander HesseAugust 16, 2010
European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...
- Downloads: 371
For Marketing Leadership Professionals
Report:Combine Social And Mobile To Build B2B Customer Relationships
How B2B Interactive Marketers Can Drive Engagement, Not Just Leads
Michael GreeneApril 02, 2012
B2B interactive marketers today are tasked with more than just building lead pipelines — they must also work alongside sales teams to build deeper customer relationships. Increasingly, B2B...
- Downloads: 1059
- Rating:
For eBusiness & Channel Strategy Professionals
Report:A Snapshot Of Emerging Mobile Commerce In China
Understanding The Adoption Of Key eBusiness Applications Within A Regional Context
Zia Daniell WigderAugust 17, 2010
With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...
- Downloads: 1018
For eBusiness & Channel Strategy Professionals
Report:Putting The Best Sales Arguments On Financial Services Websites
eBusiness Executives Should Advertise Benefits Other Than Price
Vanessa Niemeyer, Ph.D.May 24, 2011
eBusiness teams at financial services firms too readily use price to promote products on their websites. In fact, few customers choose a company for the best price, and promoting other values...
- Downloads: 497
- Rating:
For eBusiness & Channel Strategy Professionals
Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)
July 25, 2012
Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...
For eBusiness & Channel Strategy Professionals
Report:Courting The Affluent US Insurance Buyer Online
Ellen CarneyJune 20, 2011
Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made,...
- Downloads: 540

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Report:Benchmarking Australian Banks' Sales Sites, 2010

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For eBusiness & Channel Strategy Professionals

Charts & Figures:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For eBusiness & Channel Strategy Professionals

Report:Case Study: ING For Life Educates Life Insurance Customers To Boost Agent Results

For eBusiness & Channel Strategy Professionals

Report:Trends In India's eCommerce Market

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: European Insurance eBusiness And Channel Strategy

For eBusiness & Channel Strategy Professionals

Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For eBusiness & Channel Strategy Professionals

Report:Lead Your Mobile Insurance Future With Sound Strategic Planning

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

For eBusiness & Channel Strategy Professionals

Tool:Limited Mobile Expertise And Technology Concerns Worry eBusiness Managers

For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Adopt A Local Approach

For eBusiness & Channel Strategy Professionals

Report:Case Study: Vanguard Uses Social Media To Learn From Its Clients

For eBusiness & Channel Strategy Professionals

Report:Case Study: Discover Financial Services Partners With PayPal To Roll Out Mobile P2P Payments

For eBusiness & Channel Strategy Professionals

Tool:Forecast: US Mobile Bankers, 2008 To 2015

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

For Marketing Leadership Professionals

Report:Combine Social And Mobile To Build B2B Customer Relationships

For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

For eBusiness & Channel Strategy Professionals

Report:Putting The Best Sales Arguments On Financial Services Websites

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

For eBusiness & Channel Strategy Professionals

Report:Courting The Affluent US Insurance Buyer Online

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