Forrester

For eBusiness & Channel Strategy Professionals

Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

• Downloads: 585

For eBusiness & Channel Strategy Professionals

Report:What Tools And Functionality European Online Investors Want

eBusiness Executives Should Continue To Prioritize Basic Functionality

European investors want a wide range of investment Web site functionality, but simple content and functionality such as transaction histories and account balances top the list. More advanced...

• Downloads: 298

For eBusiness & Channel Strategy Professionals

Report:2011 US Bank Secure Website Rankings

Marked Improvements Across All Firms, With Wells Fargo Leading

Forrester conducted our annual evaluation of the secure online banking websites of the six largest US banks — Bank of America, Chase, Citibank, PNC Bank, U.S. Bank, and Wells Fargo —...

• Downloads: 524

For eBusiness & Channel Strategy Professionals

Report:European Financial Comparison Shopping Continues To Grow

Make Comparison Shopping A Fundamental Element Of Your Online Strategy

Nearly four in 10 European online financial product researchers used financial comparison sites last year — a number that has grown from 29% in 2007. Comparison sites play an increasingly...

• Downloads: 276

For eBusiness & Channel Strategy Professionals

Tool:Interest Depends On Where Consumers Hold Investments

For eBusiness & Channel Strategy Professionals

Report:How German Banking Customers Use Different Channels, 2011

In Germany, as many consumers now bank online as in the branch. Younger, better-educated customers with higher incomes are migrating to the Internet and the mobile channel. While the Web is becoming...

• Downloads: 437
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Tool:Ability To Check Claim Status Online Reassures Claimants

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Banking In Europe: 2011

Mobile Banking Is Finally Taking Off

Most European banks have invested in mobile banking over the past few years, and consumers are finally starting to use it. Adoption has grown tremendously but is still far from mainstream acceptance....

• Downloads: 969

For eBusiness & Channel Strategy Professionals

Report:The Changing Landscape Of US Consumers' Digital Banking

A Technographics® Data Essentials Document

While 80% of US consumers still use a branch for some part of their banking needs, more than 40% now use the online channel. US consumers are continuing to make greater use of digital channels,...

• Downloads: 211

For eBusiness & Channel Strategy Professionals

Tool:Online US Adults Direct Bank Product Ownership

For eBusiness & Channel Strategy Professionals

Tool:Most Online Financial Product Researchers See Value In Customer Ratings And Reviews

For eBusiness & Channel Strategy Professionals

Report:Mobile Banking Will Displace Online Banking For Routine Interactions

Mobile banking's time has finally come. Thanks to growing smartphone adoption, fast all-you-can-eat data plans, and more compelling mobile content, we expect more people to start using mobile banking...

• Downloads: 1148

For eBusiness & Channel Strategy Professionals

Report:Case Study: Ameriprise Uses LinkedIn To Help Consumers Find Advisors

Social media will have an outsized impact on relationship-based businesses like investment firms, life insurers, and private banks. Some of these wealth management firms are piloting programs that...

• Downloads: 460

For eBusiness & Channel Strategy Professionals

Tool:Uncertainty And Security Big Factors In Driving Claimants Away From Online Claims Filing

For eBusiness & Channel Strategy Professionals

Tool:European Online Researchers Want Ratings And Reviews From Financial Providers

For eBusiness & Channel Strategy Professionals

Report:Taming The Insurance Claim Experience

An Integrated Channel Claims Strategy Improves Experience And Reins In Costs

Claims are a big deal to both insurers and customers. It's an emotional time for claims customers, and costs and processes can go off the rails, affecting a variety of key insurance business metrics...

• Downloads: 630

For eBusiness & Channel Strategy Professionals

Report:How Spanish Banking Customers Use Different Channels, 2011

Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

• Downloads: 362
• Comments: 1

For eBusiness & Channel Strategy Professionals

Tool:Human Channels Are The Top Choice When Initiating A Claim

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

• Downloads: 373

For eBusiness & Channel Strategy Professionals

Tool:Consumers' Preferred Channels For Interacting With Financial Advisors

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Downloads: 797
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For eBusiness & Channel Strategy Professionals

Tool:Generational Trends In Channel Preferences

For eBusiness & Channel Strategy Professionals

Report:The Alternative Payment Methods Landscape For Travel eBusiness

The Payment Methods That Appeal Most And Least To Leisure Travel Bookers

Since 2007, US travelers' usage and interest in alternative payment methods (APMs) for online travel purchases has been slowly, but steadily, increasing. Fifteen percent of US online leisure travel...

• Downloads: 556

For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Downloads: 1023

For eBusiness & Channel Strategy Professionals

Report:How US Consumers Research And Buy Investment Products

Purchasers Have Often Researched Through A Different Channel

Over the past year, 7% of US online adults have purchased an investment product. While the online channel is the most popular channel for researching, the in-person channel is the most popular for...

• Downloads: 506