Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (21)

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Europe (2)
North America (2)

3 results in Everything

Interactive Marketing Strategy and Process
Public Sector

For Marketing Leadership Professionals
Report:Privacy Matters For Online Advertisers
Behavioral Marketers Should Prepare To Self-Regulate Data Practices
Shar VanBoskirkSeptember 21, 2010
Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...
- Downloads: 458
For Marketing Leadership Professionals
Report:Western European Social Media Marketing Forecast, 2012 To 2017
Growth Slows But Remains Strong Despite Legislative Uncertainty
James McDavidApril 29, 2013
Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...
- Downloads: 120
For Marketing Leadership Professionals
Report:2011 Social Technographics® For Business Technology Buyers
Technology Marketers Must Prepare For The Coming Storm
Kim CelestreJuly 18, 2011
Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing...
- Downloads: 1122
For Marketing Leadership Professionals
Charts & Figures:Business Technology Buyers Use Social To Make Purchasing Decisions
Technology Marketers Must Prepare For The Coming Storm
Kim CelestreJuly 18, 2011

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Analyst

Topics

Region

For Marketing Leadership Professionals

Report:Privacy Matters For Online Advertisers

For Marketing Leadership Professionals

Report:Western European Social Media Marketing Forecast, 2012 To 2017

For Marketing Leadership Professionals

Report:2011 Social Technographics® For Business Technology Buyers

For Marketing Leadership Professionals

Charts & Figures:Business Technology Buyers Use Social To Make Purchasing Decisions

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