Forrester

For Marketing Leadership Professionals

Report:European Email Affinity Declines

Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers...

• Downloads: 147

For Marketing Leadership Professionals

Report:Online Global Consumers' Broadband Adoption And Internet Activities

A Technographics® Global Overview Document

Understanding how global consumers access the Internet is a crucial part of understanding how they're engaging with the Internet (and thus how you can engage with them). This Technographics®...

• Downloads: 162

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

• Downloads: 6

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2010, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2010 (US, Canada). It provides a generational overview of US consumers' demographics,...

• Downloads: 2408
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For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of The US Online Consumer, 2010

An Empowered Report: How Online And Mobile Behaviors Are Changing

For the first time ever, the average US online consumer reports spending as much time online as he or she does watching TV offline. Trending data from 2007 shows that while consumers are continuing...

• Downloads: 2378
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For Marketing Leadership Professionals

Tool:Consumers Want To Buy A Tablet, Even Though They Don't Know What They Are

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad

For Marketing Leadership Professionals

Report:Adapting To Media Fragmentation In Europe

The Impact Of Media Fragmentation Patterns On Communication Strategy

Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

• Downloads: 380

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan, South Korea)

Forrester Research conducted an online survey in May 2012 of 7,047 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Beijing, Shanghai, Guangzhou,...

For Marketing Leadership Professionals

Tool:European Consumers Are Now Online 24x7

For Customer Experience Professionals

Tool:Most Consumers Would Pay The Same Or Less For A Video Visit

For Marketing Leadership Professionals

Tool:Saturated Consumer Digital Behaviors

For Marketing Leadership Professionals

Report:How Sports Web Sites Should Use Video

Using The Online Video Product Scorecard To Identify Best Practice

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

• Downloads: 373

For Marketing Leadership Professionals

Report:Updated Q1 2012: Use Social Media To Boost Your TV Audience

Social media is changing the way audiences engage with TV. Led by Generation X and Generation Y, audiences are increasingly multitasking on digital devices while watching TV — and sharing what...

• Downloads: 512

For Application Development & Delivery Professionals

Report:Four Questions Guide Web Mobile Content Management Plans

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

• Downloads: 821
• Comments: 2
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For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

• Downloads: 625

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: Media Consumption In Asia Pacific

An overview of media consumption in Asia Pacific, including the relationship between age and media consumption, as well as trust in ads in traditional versus online media.

• Downloads: 13

For Marketing Leadership Professionals

Report:Put Video At The Heart Of Your Content Strategy

An Empowered Report: Content Is A Product, Too

Disruptive consumer behavior is profoundly affecting your ability to engage consumers through traditional media and marketing channels. Empowered product strategists within your organization must be...

• Downloads: 844

For Marketing Leadership Professionals

Tool:Sports Outscore The Industry Averages

For Marketing Leadership Professionals

Report:Data Essentials: A Snapshot Of US Online Consumers

A Technographics® Data Essentials Document

This Data Essentials document highlights key data points about US online consumers' adoption of the Internet and its various activities. Drawing from data gathered in our annual benchmark survey,...

• Downloads: 399

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Downloads: 791
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For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For Marketing Leadership Professionals

Report:Consumer "Ad-itudes" Stay Strong

Better Trust Will Improve Ad Response

Consumers don't love advertising, but they do admit it helps increase product awareness, drive purchase activity, and change brand attitudes. To get more consumers to respond to advertising, we...

• Downloads: 486

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

• Downloads: 767

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37