Forrester

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

• Downloads: 358
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For Customer Insights Professionals

Report:A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa (the...

• Downloads: 324

For Customer Insights Professionals

Client Inquiry:What Are Some Best Practices For Running An Online Research Community?

Could you share some best practices for managing a community?

For Sales Enablement Professionals

Tool:Social Media Preferences Also Vary By Company-Size Segment

For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 188

For Customer Insights Professionals

Report:Identify Your Market Insights Maturity

Assessment: The Market Insights Optimization Playbook

To ensure that stakeholders have the information they need to succeed — if not survive — in an age of customer power and heightened competitive disruption, market insights professionals...

• Downloads: 203

For Customer Insights Professionals

Report:Best Practices For Managing A Market Research Online Community

Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different...

• Downloads: 295
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For Customer Experience Professionals

Report:Case Study: Philips Uses eLearning To Communicate The Benefits Of Net Promoter

Partnership With Jellyvision Lab Leads To An Engaging Training Module

One of the challenges that market insights professionals struggle with is the communication of research results across the organization. The Customer Experience and NPS team at Philips was tasked...

• Downloads: 256
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For Customer Experience Professionals

Report:The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

Medallia And MarketTools Lead With Strong Performers Close Behind

In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software...

• Downloads: 770

For Marketing Leadership Professionals

Report:Segmenting Chinese Mobile Phone Users

A Technographics® Data Essentials Document

Mobile phones are an integral part of day-to-day life for most Chinese consumers. But not everyone uses their phone in the same way nor is similarly attached to their phone. Forrester's analysis of...

• Downloads: 27

For Customer Insights Professionals

Report:The Marketing Of Market Insights: How To Build Internal Relationships And Influence

Market insights professionals often face challenges in building awareness and influence within their companies. To better understand how market insights can overcome these issues, Forrester spoke...

• Downloads: 546
• Comments: 1
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For Customer Insights Professionals

Report:How Prediction Markets Help Forecast Consumers' Behaviors

Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool

Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...

• Downloads: 540

For Customer Insights Professionals

Report:Segmentation: New Approaches To An Old Problem

Customer segmentation has featured in the marketing tool kit for a long time as a means to understand customers and develop targeted communications. Customer Intelligence (CI) professionals use...

• Downloads: 771
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For Customer Insights Professionals

Report:How To Plan For Mobile Online Survey Takers

Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

• Downloads: 156

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Benchmark Survey, Q3 2012

Forrester conducted a survey from April to June 2012 of 3,181 individuals ages 16 and older across urban Russia. For results based on a randomly chosen sample of this size (N = 3,181), there is 95%...

For Customer Insights Professionals

Report:The Facebook Factor

Quantifying The Impact Of A Facebook Fan On Brand Interactions

Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

• Downloads: 1231
• Comments: 4
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For Customer Insights Professionals

Report:What Customers Really Think About Their Database Marketing Service Providers

In our recent study of database marketing service providers (MSPs), we found that MSPs exist in a diverse vendor ecosystem but enjoy significant customer loyalty. While most firms prioritize deep...

• Downloads: 328

For Marketing Leadership Professionals

Report:How To Incorporate Social Media In Market Insights

Bringing Social Intelligence Into The Research Fold

Social media is here to stay, and the world of market research cannot ignore it any longer. Yet while most market insights professionals are interested in the concept of using social media as a...

• Downloads: 1172

For Customer Insights Professionals

Report:Behavioral Economics For Market Insights Professionals

How Market Insights Professionals Can Overcome Biases In Consumer Research

The field of behavioral economics is gaining increased attention in the marketing world. Unlike standard economic theory, which assumes that consumers are informed and make rational decisions to...

• Downloads: 342
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For Customer Insights Professionals

Tool:Sample Job Description For the Customer Strategist

For Customer Experience Professionals

Report:Executive Q&A: Customer Experience Co-Creation

Despite professed customer centricity, many firms don't think to involve customers, employees, or key delivery partners in the experience design process. This oversight costs firms precious time and...

• Downloads: 233
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For eBusiness & Channel Strategy Professionals

Report:Finding Help For Your eCommerce Design Project

Where To Find Help For Web Design Projects, 2010

The design of the customer experience is central to any new platform or replatforming project, regardless of scale and channel. Selecting the right Web design vendor can be stressful and complicated....

• Downloads: 516

For Customer Insights Professionals

Report:Evolve From Research To Insights

Landscape: The Market Insights Optimization Playbook

Businesses face pressure from increased competition in a flat world and are also dealing with financial crises, the exponential growth of technological changes, Internet-enabled customer power, and...

• Downloads: 318

For Marketing Leadership Professionals

Tool:Seek Outside Help To Create Sophisticated Segmentation Analyses

For Customer Experience Professionals

Report:An Overview Of Enterprise Feedback Management Vendors And Their Capabilities

The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together

Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would...

• Downloads: 639