Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Market Research
J. P. Gownder

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J. P. GownderSeptember 01, 2010
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For Marketing Leadership Professionals

Tool:Market Researchers Expect Segmentation Models To Last A Long Time

For Marketing Leadership Professionals

Report:Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

For Marketing Leadership Professionals

Tool:Seek Outside Help To Create Sophisticated Segmentation Analyses

For Marketing Leadership Professionals

Charts & Figures:Conjoint Analysis Offers Insights Into Product Strategy

For Marketing Leadership Professionals

Tool:Product Strategists Should Participate In Segmentation Development

For Marketing Leadership Professionals

Tool:Market Researchers Share Some Goals With Product Strategists — But Not All

For Marketing Leadership Professionals

Tool:Proper Segmentation Allows For Effective Product Targeting And Increased Marketing ROI

For Marketing Leadership Professionals

Report:Introduction To Conjoint Analysis For Consumer Product Strategists

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