Forrester

For Sales Enablement Professionals

Report:Automating Your End-To-End Process

Tools And Technology: The Lead-To-Revenue Playbook

The lead-to-revenue management (L2RM) process calibrates marketing and sales activities around a common success factor — revenue. An optimized process yields bigger pipelines, shorter sales...

• Downloads: 268
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For Sales Enablement Professionals

Report:European B2B Marketers Will Invest In Automation In 2013

Local Vendors Continue To Innovate

Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

• Downloads: 101
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For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity

For Customer Insights Professionals

Report:Acquisitions: Another Disruptive Force For Marketing Technologists

How M&A Activity Brings Pain And Opportunity To CI Professionals

In recent months, Customer Intelligence (CI) professionals witnessed a spate of acquisitions that have forever altered the landscape of marketing technology suites and analysis tools. Such...

• Downloads: 293

For Sales Enablement Professionals

Report:The Emergence Of The Digital Marketing Service Provider

Tech Marketers Have A New Buyer And Channel To Consider

Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...

• Downloads: 819

For Marketing Leadership Professionals

Report:A Measurement Maturity Framework For Interactive Marketers

Measurement is universally valued by interactive marketers. Approaches and levels of sophistication vary, but nearly everyone recognizes that smart measurement leads to optimized business results...

• Downloads: 355

For eBusiness & Channel Strategy Professionals

Report:The Emergence Of Customer Experience Management Solutions

How CXM Will Help eBusiness Leaders Drive Interactions Across Touchpoints

A new type of solution is emerging on the commerce technology landscape that promises to help eBusiness leaders drive customer targeting, content relevancy, and personalization on their sites and...

• Downloads: 1537

For Marketing Leadership Professionals

Report:The Digital Media Buying Maturity Framework

Assessment: The Digital Media Buying Playbook

Marketers fall into four categories of digital media buying maturity, based on their strength across their organization, planning and execution, measurement, and technology. This report of the...

• Downloads: 280
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For Marketing Leadership Professionals

Tool:Take This Diagnostic To Determine Your Level Of Measurement Maturity

For CMO Professionals

Tool:Forrester's Marketing Automation Maturity Scorecard

For Sales Enablement Professionals

Report:2012 Tech Marketing Planning Guidance

With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate

Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

• Downloads: 770
• Comments: 1
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For Marketing Leadership Professionals

Report:Under The Hood Of Mobile Marketing: Location-Based Marketing

Making Marketing Content Relevant To Where People Are

As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based...

• Downloads: 800
• Comments: 2
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For Application Development & Delivery Professionals

Report:Solutions Converge To Support Multichannel Customer Interactions

The Emergence Of Customer Experience Management Solutions

Business process pros can play a pivotal role in helping their organizations define a multichannel customer experience strategy, align processes, and select the right technologies to deliver results....

• Downloads: 918

For Sales Enablement Professionals

Report:2011 Demand Management Budget Trends

Spending Optimism Must Be Balanced With Performance Improvement

Tech marketers continue to place demand management as their primary objective with lead origination high on their spending plans for 2011. Yet they face a perfect storm as recessionary business...

• Downloads: 349

For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

Tools And Technology: The Marketing Mix Optimization Playbook

Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...

• Downloads: 279

For Marketing Leadership Professionals

Tool:Use Forrester's Maturity Model To Diagnose Specific Weaknesses

For Marketing Leadership Professionals

Report:The Search Marketing Vendor Landscape, 2011

A Guide To Search Marketing Technology And Services Providers

Companies have a wide array of partners to choose from when managing their search marketing programs. This report provides an overview of many of the vendors currently serving this space, including...

• Downloads: 565

For Marketing Leadership Professionals

Report:Craft A Maturity-Based Mobile Strategy

Strategic Plan: The Mobile Marketing Playbook

This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...

• Downloads: 347

For Application Development & Delivery Professionals

Report:Assess CRM Capabilities To Pinpoint Opportunities

Assessment: The CRM Playbook

This report describes the best practices assessment that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship...

• Downloads: 2137
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For Marketing Leadership Professionals

Tool:Maturity Determines Where To Launch Your CORE Strategy

For Customer Insights Professionals

Report:Customer Intelligence Trends To Watch In 2011

CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

• Downloads: 1460

For Customer Insights Professionals

Report:How To Identify Online Marketing Suite Requirements

Assess Your Current State To Inform The Online Marketing Suite Road Map

The online marketing suite is a well-regarded framework for coordinating interactive marketing, but it consistently proves difficult to implement. Customer Intelligence (CI) professionals struggle to...

• Downloads: 357

For Marketing Leadership Professionals

Report:Keep Up With Advertiser Targeting Demands

Publishers Must Expand Ad Products To Address Advertiser DMP Adoption

Advertisers are adopting data management platforms (DMPs) and planning for more sophisticated audience targeting tactics, including the use of first-party advertiser data. These tactics will put...

• Downloads: 350

For CMO Professionals

Report:Emerging Technologies CMOs Should Watch: Q3 2011

Four Technologies For Engaging Customers With Content

CMOs need to keep an eye on emerging technologies that have the potential to drive improvements in customer engagement. This second in a series of reports on emerging technologies explores tools and...

• Downloads: 784

For CMO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

• Downloads: 40
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