Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (6)
Charts & Figures (3)

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CMO (3)
Marketing Leadership (3)

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Forrester Wave (1)

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Marketing Automation
Luca S. Paderni

For Marketing Leadership Professionals
Report:Boost Marketing Returns With Model-Driven Insights
Tools And Technology: The Marketing Mix Optimization Playbook
Michael Glantz, Luca S. PaderniDecember 27, 2012
Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...
- Downloads: 279
For CMO Professionals
Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs
Nigel Fenwick, Luca S. PaderniOctober 25, 2011
This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...
- Downloads: 40
- Rating:
For CMO Professionals
Report:Case Study: Two Approaches To Align Marketing With IT
Luca S. PaderniMay 23, 2011
The rapid adoption of new digital technologies by consumers is pushing marketing and IT closer together. Two companies that Forrester spoke with took very different approaches to the challenge of how...
- Downloads: 408
For CMO Professionals
Charts & Figures:How Natixis Global Associates And Kellogg Align Marketing And IT
Luca S. PaderniMay 23, 2011
For Marketing Leadership Professionals
Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade
Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan
Nigel Fenwick, Luca S. PaderniOctober 25, 2011
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...
- Downloads: 713
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For CMO Professionals
Report:Marketing And IT Must Align For Business Success
Mastering The Customer Data Flow Requires Marketing And IT To Join Forces
Luca S. PaderniJuly 27, 2011
Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...
- Downloads: 512
For Marketing Leadership Professionals
Report:The Forrester Wave™: Marketing Mix Modeling, Q3 2011
MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders
Luca S. PaderniSeptember 21, 2011
The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...
- Downloads: 1168
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Topics

For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

For CMO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

For CMO Professionals

Report:Case Study: Two Approaches To Align Marketing With IT

For CMO Professionals

Charts & Figures:How Natixis Global Associates And Kellogg Align Marketing And IT

For Marketing Leadership Professionals

Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

For CMO Professionals

Report:Marketing And IT Must Align For Business Success

For Marketing Leadership Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q3 2011

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