For CMO Professionals
Mastering The Customer Data Flow Requires Marketing And IT To Join Forces
Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...
- Downloads: 543
For Marketing Leadership Professionals
MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders
The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...
- Downloads: 1252