Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (2)
Charts & Figures (2)

Refine your results

Role

CMO (1)
Marketing Leadership (1)

Methodology

Forrester Wave (1)

2 results in Everything

Marketing Resource Management
Luca S. Paderni

For CMO Professionals
Report:Marketing And IT Must Align For Business Success
Mastering The Customer Data Flow Requires Marketing And IT To Join Forces
Luca S. PaderniJuly 27, 2011
Today's marketing organization must use technology to deliver compelling brand experiences and drive business growth. Today's IT organizations must tune their efforts to needs of the business. This...
- Downloads: 516
For Marketing Leadership Professionals
Report:The Forrester Wave™: Marketing Mix Modeling, Q3 2011
MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders
Luca S. PaderniSeptember 21, 2011
The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...
- Downloads: 1172
- Rating:
For CMO Professionals
Charts & Figures:Marketing And IT Claim The Capacity To Work Together
Mastering The Customer Data Flow Requires Marketing And IT To Join Forces
Luca S. PaderniJuly 27, 2011

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Methodology

For CMO Professionals

Report:Marketing And IT Must Align For Business Success

For Marketing Leadership Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q3 2011

For CMO Professionals

Charts & Figures:Marketing And IT Claim The Capacity To Work Together

Browse