Forrester

For Marketing Leadership Professionals

Report:Use Surveys To Measure The Brand Impact Of Interactive Marketing Campaigns

Almost half of interactive marketers tell us they're trying to create brand awareness — but few know how to measure brand impact online. Interactive marketers must use tried-and-true survey...

• Downloads: 461

For Marketing Leadership Professionals

Tool:PC And Mobile Internet Usage Growth

For Marketing Leadership Professionals

Report:Agencies Deliver Strategic Mobile Display Expertise

The explosive growth of smartphones has created an opportunity for mobile display that marketers are beginning to realize. But confusion in the vendor landscape has led marketers to go straight to...

• Downloads: 523

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

• Downloads: 1671

For Marketing Leadership Professionals

Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...

• Downloads: 1397

For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

Delivering Utility At Speed To Perpetually Connected Customers

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

• Downloads: 385

For Marketing Leadership Professionals

Tool:Some Mobile Technologies Suit Certain Marketing Objectives Better Than Others

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 341

For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

Marketers Move Toward Multichannel Planning And Execution

Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...

• Downloads: 1295

For Marketing Leadership Professionals

Tool:Consumer Mobile Application Preferences And Mobile Activities

For Marketing Leadership Professionals

Tool:Marketers Can Tap Consumer Trust In Offline Channels To Bring Consumers Online

For Marketing Leadership Professionals

Tool:Marketers Are Unsure How To Measure Mobile

For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

Landscape: The Mobile Marketing Playbook

This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...

• Downloads: 691

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.

• Downloads: 10

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...

• Downloads: 963

For Marketing Leadership Professionals

Report:Objectives: The Key To Succeeding With A Mobile Marketing Channel Strategy

The personal nature of mobile devices creates a deeper, more-connected bond between marketer and consumer, which requires a new approach to traditional marketing objectives. Marketers looking to...

• Downloads: 1026

For Marketing Leadership Professionals

Tool:Forecast: Mobile And Display Spend, 2010 To 2015

For Marketing Leadership Professionals

Report:Mobile Marketing — A Forrester Compilation

More people own smartphones than ever before and they’re using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although...

• Downloads: 326
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For Marketing Leadership Professionals

Report:The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

The Nine Agencies That Matter Most And How They Stack Up

In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possible...

• Downloads: 1409
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For Marketing Leadership Professionals

Tool:Brand Measures Are Among The Most Important Business Objectives

For Marketing Leadership Professionals

Tool:US 2D Bar Code Adopters

For Marketing Leadership Professionals

Tool:Social Technographics Of Mobile Social Users

For Marketing Leadership Professionals

Report:Craft A Maturity-Based Mobile Strategy

Strategic Plan: The Mobile Marketing Playbook

This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...

• Downloads: 347

For Marketing Leadership Professionals

Report:How To Get Started With Mobile Display

Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to...

• Downloads: 618