Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Methodology

Consumer Technographics (3)

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Marketing Methods
Melissa Parrish
Consumer Electronics & Technology

For Marketing Leadership Professionals
Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)
ForecastView Spreadsheet
Ed Kahn, Melissa ParrishJune 27, 2011
Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.
- Downloads: 10
For Marketing Leadership Professionals
Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones
Melissa ParrishOctober 13, 2010
The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...
- Downloads: 1397
For Marketing Leadership Professionals
Report:US Mobile Search And Display Forecast, 2010 To 2015
Melissa ParrishOctober 27, 2010
Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...
- Downloads: 965
For Marketing Leadership Professionals
Charts & Figures:Marketers Are Unsure How To Measure Mobile
Melissa ParrishOctober 27, 2010
For Marketing Leadership Professionals
Tool:Mobile Internet Ad Spending By Company Revenue
Melissa ParrishOctober 27, 2010

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Methodology

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

For Marketing Leadership Professionals

Charts & Figures:Marketers Are Unsure How To Measure Mobile

For Marketing Leadership Professionals

Tool:Mobile Internet Ad Spending By Company Revenue

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