Forrester

For Marketing Leadership Professionals

Tool:Determine The CORE Directive Most Critical For You

For Marketing Leadership Professionals

Tool:Use Forrester's Maturity Model To Diagnose Specific Weaknesses

For Marketing Leadership Professionals

Report:The New Interactive Marketing Maturity Model

How CORE Can Help Improve Your Interactive Sophistication

Interactive marketer maturity today looks strikingly like it did when we introduced our original interactive marketing maturity model in 2008. This is likely due to increased market complexity and...

• Downloads: 723

For Marketing Leadership Professionals

Tool:When Should You Move From One Model To Another?

For Marketing Leadership Professionals

Report:Interactive Marketing Channels To Watch In 2010

Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

• Downloads: 1090

For Marketing Leadership Professionals

Report:How To Protect Your Email Data

Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust and...

• Downloads: 290

For Marketing Leadership Professionals

Report:Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are...

• Downloads: 808
• Comments: 1
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For Marketing Leadership Professionals

Tool:Respondents Represent A Range Of Company Types

For Marketing Leadership Professionals

Tool:Display Media Preferences Change

For Marketing Leadership Professionals

Report:Right-Size Your Interactive Marketing Organization

Grow Your Interactive Team's Influence, Not Just Its Size

Interactive marketing teams have grown since 2009 — but big doesn't equal mature. Interactive marketing maturity correlates to nimble processes and facility with data-driven marketing, which...

• Downloads: 455
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For Marketing Leadership Professionals

Client Inquiry:Team And Organizational Structures

We would like to discuss team/organizational structures from an interactive marketing perspective.

• Comments: 1
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For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

Marketers Move Toward Multichannel Planning And Execution

Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...

• Downloads: 1295

For Marketing Leadership Professionals

Report:The Future Of Interactive Marketing

How Embracing CORE Directives Will Help You Foster Adaptability

Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower...

• Downloads: 2131

For Marketing Leadership Professionals

Tool:Interactive Marketing Channel Adoption

For Marketing Leadership Professionals

Report:Forrester's Email Marketing Review Scorecard

Forrester updated its Email Marketing Review (EMR) methodology to reflect interactive media changes that affect email marketing efficiency and relevance. As with our past email review methodologies,...

• Downloads: 30

For Marketing Leadership Professionals

Report:Inspiring Interactive Innovation

How To Convince Your Firm To Trial New Interactive Marketing Programs

Organizations are naturally resistant to change, particularly ones that require adopting experimental interactive technologies. But interactive marketers can help their organizations adopt...

• Downloads: 412

For Marketing Leadership Professionals

Tool:Most Marketers Staff Between Two And 10 People On Interactive Efforts

For Marketing Leadership Professionals

Report:How To Hire And Retain The Best Interactive Marketers

Attract, Nurture, And Activate Top Talent To Create A Virtuous Cycle For Staffing

Interactive marketing teams are poised for growth. But acquiring and retaining top talent is tricky because hiring practices don't align with candidate habits and culture — and competition for...

• Downloads: 365

For Marketing Leadership Professionals

Client Inquiry:Privacy And Email Marketing

Can abandoned cart emails be sent to consumers who have opted out from email marketing? Are abandoned cart emails considered marketing messages (under CAN-SPAM) or customer service messages? Our...

For Marketing Leadership Professionals

Report:The New Search Marketing Review

Introducing Forrester's Search Marketing Review Methodology 2.0

Paid search marketing and search engine optimization (SEO) are still mainstays in the interactive marketer's toolkit. And many legacy best practices still apply to paid search and SEO. However,...

• Downloads: 383
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For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Report:How B2B Firms Can Improve Their Email Marketing

B2B email marketing programs still trail B2C programs in terms of their customer centricity, in part because of the complexity of business products, the poor alignment of marketing and sales, and...

• Downloads: 552

For Marketing Leadership Professionals

Tool:Web Analytics And Developer Staff Dominate Interactive Teams

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Report:Organizing For Interactive Marketing

You Should Prepare For A Distributed Organizational Model — Here's How

The question of how marketers should staff and structure their internal interactive organizations is growing more common as the interactive marketing function takes a more central role in overall...

• Downloads: 1249