Forrester

For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1910

For Marketing Leadership Professionals

Report:Forrester Research Online Display Advertising Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad networks. Includes historical data going back...

• Downloads: 5
• Comments: 3

For Marketing Leadership Professionals

Tool:Determine Your Level Of Measurement Maturity

For Marketing Leadership Professionals

Report:Digital Disruption Rattles The TV Ad Market

New Consumer Viewing Behaviors Force The Industry Into A New Future

Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

• Downloads: 193

For Marketing Leadership Professionals

Report:The Digital Media Buying Maturity Framework

Assessment: The Digital Media Buying Playbook

Marketers fall into four categories of digital media buying maturity, based on their strength across their organization, planning and execution, measurement, and technology. This report of the...

• Downloads: 280
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For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

Business Case: The Marketing Mix Optimization Playbook

Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...

• Downloads: 232

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

• Downloads: 2

For Marketing Leadership Professionals

Report:Create An Audience-Obsessed Digital Media Buying Practice

Executive Overview: The Digital Media Buying Playbook

Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants...

• Downloads: 372
• Comments: 1
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For CMO Professionals

Report:Driving B2B Demand With Social Media

B2B Marketers Must Focus On The Social Rather Than The Media

When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another...

• Downloads: 774
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For Marketing Leadership Professionals

Report:Manage Your Marketing Mix Modeling Vendors

Performance Management: The Marketing Mix Optimization Playbook

Successful optimization of the marketing mix requires careful coordination of multiple data streams, generation of insights from marketing mix models, and careful review of budget allocation...

• Downloads: 170

For Marketing Leadership Professionals

Survey:North American Technographics® Brand Compass Survey, Q1 2013

Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video...

• Downloads: 1

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

• Downloads: 9

For Marketing Leadership Professionals

Report:Boost Marketing Returns With Model-Driven Insights

Tools And Technology: The Marketing Mix Optimization Playbook

Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...

• Downloads: 279

For Marketing Leadership Professionals

Report:The ROI Of Social Marketing

Business Case: The Social Marketing Playbook

The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI...

• Downloads: 4952
• Comments: 1
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For Customer Insights Professionals

Report:How To Make Social Media Data Actionable

Processes: The Social Intelligence Playbook

Social media provides customer intelligence (CI) professionals with a wealth of customer data. But every piece of valuable insight is surrounded by noise. Cutting through that noise and getting to...

• Downloads: 2056

For Marketing Leadership Professionals

Report:Build An Empowered Media Buying Team

Organization: The Digital Media Buying Playbook

Long-term, digital media buying success requires a commitment to the right partnerships, staffing, and organizational structure. The organization report in the digital media buying playbook will help...

• Downloads: 220

For Marketing Leadership Professionals

Report:Interactive Marketing's Isolation Must End

Landscape: The Interactive Marketing Agency And Organization Playbook

This report of the interactive marketing agency and organization playbook examines the landscape of organizational structures and agency relationships. Three common organizational models have...

• Downloads: 177
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For Marketing Leadership Professionals

Playbook:The Social Marketing Playbook

Master The Next Wave Of Social

For the interactive marketer, social is both a huge opportunity and daunting challenge. You know you can reach your customers on social channels, but the environment is foreign— it's highly...

For eBusiness & Channel Strategy Professionals

Report:Understand Communication Channel Needs To Craft Your Customer Service Strategy

Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

• Downloads: 328
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For Marketing Leadership Professionals

Report:How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Downloads: 101

For CMO Professionals

Report:Become Scientific About Marketing Investments And Outcomes

Road Map: The Marketing Mix Optimization Playbook

Marketing mix optimization (MMO) has become an indispensable discipline for marketing leaders because it helps in effectively allocating marketing budgets across an increasingly fragmented media and...

• Downloads: 270

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 37

For Marketing Leadership Professionals

Report:Advance Through The Stages Of Mobile Maturity

Road Map: The Mobile Marketing Playbook

This report provides a road map for interactive marketers who are responsible for mobile marketing. As consumer mobile adoption balloons and as hardware, software, and interfaces evolve, interactive...

• Downloads: 1357
• Rating: