Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (8)

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Consumer Technographics (1)

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North America (1)

8 results in Everything

Integrated Marketing (Cross-Channel)
Marketing Leadership
Shar VanBoskirk

For Marketing Leadership Professionals
Report:The New Messaging Mandate
Vision: The Email Marketing Playbook
Shar VanBoskirkAugust 8, 2012
This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why?...
- Downloads: 978
For Marketing Leadership Professionals
Report:How To Integrate Email And Mobile Marketing
Shar VanBoskirkNovember 22, 2011
Marketers should format emails for convenient mobile access. Do this by following Forrester's principles of convenience — create mobile emails that are immediate, simple, and contextually...
- Downloads: 700
For Marketing Leadership Professionals
Report:Balance User Needs With Business Goals
Strategic Plan: The Email Marketing Playbook
Shar VanBoskirkAugust 30, 2012
This report articulates a strategic plan for how interactive marketers can improve their email programs today and create humanized, integrated messages in the future. We recommend marketers build...
- Downloads: 267
For Marketing Leadership Professionals
Report:How To Integrate Email With Search Marketing
Coordinating Email And Search Can Jump-Start Integrated Marketing
Shar VanBoskirkSeptember 10, 2010
Interactive marketers can ease into integrated marketing by starting small and coordinating the efforts of two of the more established channels: email and search. This process requires simple changes...
- Downloads: 758
For Marketing Leadership Professionals
Report:2013 Interactive Marketing Predictions
The Ultra-Connected Customer Will Upturn Marketing
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
- Downloads: 677
For Marketing Leadership Professionals
Report:Build An Integrated Messaging Approach
Road Map: The Email Marketing Playbook
Shar VanBoskirkSeptember 10, 2012
This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...
- Downloads: 374
For Marketing Leadership Professionals
Report:Midyear Planning: Predictions For 2011
Marketers Move Toward Multichannel Planning And Execution
Emily Riley, Nate Elliott, Augie Ray, Shar VanBoskirk, Michael Greene, Melissa Parrish, Sean CorcoranJuly 29, 2010
Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...
- Downloads: 1298
For Marketing Leadership Professionals
Report:How To Integrate Search With Social Media
Shar VanBoskirkNovember 23, 2010
Today, consumers increasingly rely on social media as a source for finding information online. This means marketers must adapt their search marketing strategies in order to be found. We recommend...
- Downloads: 1019

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Region

For Marketing Leadership Professionals

Report:The New Messaging Mandate

For Marketing Leadership Professionals

Report:How To Integrate Email And Mobile Marketing

For Marketing Leadership Professionals

Report:Balance User Needs With Business Goals

For Marketing Leadership Professionals

Report:How To Integrate Email With Search Marketing

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:Build An Integrated Messaging Approach

For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

For Marketing Leadership Professionals

Report:How To Integrate Search With Social Media

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