Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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972 results in Everything

Technology Product Strategies

For eBusiness & Channel Strategy Professionals
Tool:Forrester's Travel Website Functionality Benchmark
Henry H. HarteveldtMay 13, 2011
Report:Trends 2011: Customer Relationship Management
Twelve Trends Drive Planning For Customer-Centric Process Transformation
William BandJanuary 26, 2011
The fundamental business needs that drive the requirement for effective and efficient customer management practices remain unchanged for 2011: acquiring new customers; building tighter bonds of...
- Downloads: 2680
For CIO Professionals
Tool:US Consumers Experience A Broad Set Of Personal Computing Challenges
Frank E. GillettJune 06, 2011
For CIO Professionals
Charts & Figures:US Consumers Experience A Broad Set Of Personal Computing Challenges
An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
Frank E. GillettJune 06, 2011
For Sales Enablement Professionals
Report:The Lead-Nurturing Payoff For The Tech Industry
Engage With Early-Stage Buyers, Drive Pipeline And Revenue Performance
Lori WizdoOctober 21, 2011
Today's empowered technology buyers are two-thirds of the way through their buying process before they engage with tech vendors' sales teams. Forrester believes that a robust lead-nurturing program...
- Downloads: 577
For Marketing Leadership Professionals
Client Inquiry:The Pipeline Is Half Empty
Peter BurrisAugust 17, 2011
I just read Forrester's August 2, 2011, "The Pipeline Is Less Than Half Empty" report and wondered if less than 30% of all leads are marketing generated, on a good day, where does the other 70+% come...
For Sales Enablement Professionals
Report:Channel Partners' Needs In The Era Of Cloud
Financing, Marketing, And Collaboration Top Their Wish Lists
Tim HarmonJanuary 14, 2011
Channel partners are afflicted with "cloud identity disorder" — the symptomatology of which is characterized by confusion and fear about their place in the cloud computing demand chain and...
- Downloads: 718
For Marketing Leadership Professionals
Report:Is Mobile Right For B2B Marketing?
Michael GreeneJanuary 26, 2011
Although B2B marketers have been historically cautious of emerging media channels, 45% of B2B marketers believe that mobile marketing's effectiveness will increase in upcoming years. As B2B marketers...
- Downloads: 581
For Marketing Leadership Professionals
Tool:CQ Scorecards For Green Commuting Options
Doug WilliamsJune 29, 2010
For Marketing Leadership Professionals
Report:Mobile World Congress 2011: Going Beyond Mobile
Internet Innovation Is Incubating In The Mobile Crucible
Thomas Husson, Ian FoggMarch 15, 2011
The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future of...
- Downloads: 1240
For Marketing Leadership Professionals
Report:Game On: Education Product Strategists Embrace Gamification
Classroom Technology Enables New Product Innovation
Sarah Rotman EppsJanuary 26, 2012
"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...
- Downloads: 542
- Rating:
For Marketing Leadership Professionals
Report:The Convenience Quotient Of Green Commuting
Lessons For Consumer Product Strategy Professionals
Doug WilliamsJune 29, 2010
See many hybrid vehicles while driving to work? No? These cars have been sold for more than 10 years, yet adoption is still low. Using our Convenience Quotient methodology, we looked at the concept...
- Downloads: 220
For Sales Enablement Professionals
Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing
Peter O'NeillJanuary 23, 2013
Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...
- Downloads: 196
- Comments: 2
For CMO Professionals
Report:Breaking Down The Financial Barriers To Marketing Innovation
Mary Beth KempMarch 24, 2011
CMOs continue to fall short in marketing innovation. Most marketers experiment instead, putting the lion's share of their investment into testing one P of the marketing mix: promotion. While new...
- Downloads: 317
For Sales Enablement Professionals
Report:Forrester's Sales Battle Card Evaluation Results
Insights Into Building Battle Cards That Help Sales Reps Win Deals
Dean DavisonOctober 11, 2011
Sales enablement professionals are increasingly stepping up to fix the massive inventories of battle cards at their companies that provide inconsistent value to sales reps. These battle cards...
- Downloads: 267
For Application Development & Delivery Professionals
Report:The Essential Product Manager/Marketer Role In SaaS Innovation
Thomas GrantFebruary 09, 2011
Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem; SaaS...
- Downloads: 568
For CMO Professionals
Tool:Connected TV Owners Aren't Exactly Thrilled
James L. McQuiveyAugust 26, 2010
For Sales Enablement Professionals
Tool:The Relationship With Sales Is Dismal Across The Board
Andre PinoApril 22, 2011
For Marketing Leadership Professionals
Tool:Scores Vary Significantly By Industry Vertical
Nick ThomasNovember 08, 2010
For Sales Enablement Professionals
Report:Using Forrester's SIMPLE Framework To Uncover The Hidden Costs Of Sales Support
Scott SantucciAugust 19, 2011
Over the past ten years, S.G&A costs have grown at a higher rate than revenues that have contributed to margin erosion. While 2010 saw a reversal in both trends, Forrester�s research with technology...
- Downloads: 28
For CMO Professionals
Report:3D TV Fails To Inspire Consumers In 2010
Most People Are Happy To Wait To Upgrade To 3D TV
James L. McQuiveyAugust 06, 2010
At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box...
- Downloads: 502
For Marketing Leadership Professionals
Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy
Thomas HussonMay 02, 2011
Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...
- Downloads: 1307
For Marketing Leadership Professionals
Tool:Forecast: Share Of US Consumer PC Sales By Form Factor, 2008 To 2015
Sarah Rotman EppsAugust 04, 2010
For CIO Professionals
Tool:Three Definitions Of The ICT Market
Andrew BartelsAugust 02, 2010
For CMO Professionals
Tool:Only 10% Of US Online Adults Are Actively Aware Of 3D TV
James L. McQuiveyAugust 06, 2010
For CIO Professionals
Report:The Future Of Over-The-Top Services
As Carriers Move To Embrace OTT, Enterprises Will Benefit
Dan BielerOctober 19, 2012
Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...
- Downloads: 491
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For eBusiness & Channel Strategy Professionals

Tool:Forrester's Travel Website Functionality Benchmark

Report:Trends 2011: Customer Relationship Management

For CIO Professionals

Tool:US Consumers Experience A Broad Set Of Personal Computing Challenges

For CIO Professionals

Charts & Figures:US Consumers Experience A Broad Set Of Personal Computing Challenges

For Sales Enablement Professionals

Report:The Lead-Nurturing Payoff For The Tech Industry

For Marketing Leadership Professionals

Client Inquiry:The Pipeline Is Half Empty

For Sales Enablement Professionals

Report:Channel Partners' Needs In The Era Of Cloud

For Marketing Leadership Professionals

Report:Is Mobile Right For B2B Marketing?

For Marketing Leadership Professionals

Tool:CQ Scorecards For Green Commuting Options

For Marketing Leadership Professionals

Report:Mobile World Congress 2011: Going Beyond Mobile

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

For Marketing Leadership Professionals

Report:The Convenience Quotient Of Green Commuting

For Sales Enablement Professionals

Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

For CMO Professionals

Report:Breaking Down The Financial Barriers To Marketing Innovation

For Sales Enablement Professionals

Report:Forrester's Sales Battle Card Evaluation Results

For Application Development & Delivery Professionals

Report:The Essential Product Manager/Marketer Role In SaaS Innovation

For CMO Professionals

Tool:Connected TV Owners Aren't Exactly Thrilled

For Sales Enablement Professionals

Tool:The Relationship With Sales Is Dismal Across The Board

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

For Sales Enablement Professionals

Report:Using Forrester's SIMPLE Framework To Uncover The Hidden Costs Of Sales Support

For CMO Professionals

Report:3D TV Fails To Inspire Consumers In 2010

For Marketing Leadership Professionals

Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

For Marketing Leadership Professionals

Tool:Forecast: Share Of US Consumer PC Sales By Form Factor, 2008 To 2015

For CIO Professionals

Tool:Three Definitions Of The ICT Market

For CMO Professionals

Tool:Only 10% Of US Online Adults Are Actively Aware Of 3D TV

For CIO Professionals

Report:The Future Of Over-The-Top Services

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