Forrester

For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Tool:Publishers Confront Dramatic Shifts To Their Monetization Models

For Customer Insights Professionals

Report:Personal Identity Management Success Starts With Customer Understanding

With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

• Downloads: 362
• Rating:

For Security & Risk Professionals

Report:Apply Identity And Access Management Techniques To Consumer Data

Personal Identity Management

Customer intelligence (CI) professionals face increasing pressure to give consumers greater control over the data that organizations collect about them. Forrester has published a report predicting...

• Downloads: 328

For Security & Risk Professionals

Report:Work With Marketing Pros To Prevent Breaches

How To Protect Your Email Data

In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

• Downloads: 168

For CMO Professionals

Report:CMO: The Future Of Mobile Is Context

Mobile Transforms How Companies Interact With Customers

Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...

• Downloads: 836
• Comments: 1
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For Marketing Leadership Professionals

Tool:Interactive Marketing Channel Adoption

For Marketing Leadership Professionals

Tool:Older Consumers Concerned About Privacy

For Marketing Leadership Professionals

Tool:Display Media Preferences Change

For CIO Professionals

Report:CIO: The Future Of Mobile Is Context

Building A Foundation To Enable Next-Generation Mobile Services

CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

• Downloads: 767
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For CMO Professionals

Report:Why Marketers Must Integrate TV And Video Strategies

In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

• Downloads: 774

For Customer Insights Professionals

Report:Personal Identity Management

Preparing For A World Of Consumer-Managed Data

Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

• Downloads: 717

For Marketing Leadership Professionals

Tool:Social Technographics® Growth From 2007 To 2010

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

Privacy Laws Force Rich Dialogue With Customers

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

• Downloads: 208

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For CMO Professionals

Tool:The Mobile Velocity Scorecard

For Marketing Leadership Professionals

Report:Interactive Marketing Channels To Watch In 2010

Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

• Downloads: 1093

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

Build Trust And Advocacy With Targeted Content And Engagement Strategies

It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

• Downloads: 768

For Marketing Leadership Professionals

Report:Privacy Laws Force Rich Dialogue With Customers

Move From On/Off Compliance Approaches To Custom Privacy Management

Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

• Downloads: 333

For Marketing Leadership Professionals

Report:How To Protect Your Email Data

Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust and...

• Downloads: 293

For Marketing Leadership Professionals

Tool:Respondents Represent A Range Of Company Types

For Marketing Leadership Professionals

Tool:Saturated Consumer Digital Behaviors

For Marketing Leadership Professionals

Report:The New Digital Publisher Monetization Model

Digital Publishers Must Adapt To New Digital Media Economics

The online media buying revolution is in full swing — audience targeting, real-time bidding, and attribution are changing the way interactive marketers buy — putting digital publishers at...

• Downloads: 1006
• Rating:

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...