Forrester Research : Analyst

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Refine your results

5 results in Everything

Consumer Electronics & Technology
Marketing Organization & Culture
Marketing Leadership
Consumer Technographics

For Marketing Leadership Professionals
Tool:Saturated Consumer Digital Behaviors
Augie RayNovember 11, 2010
For Marketing Leadership Professionals
Report:Fight Social Media Stagnation
Build Trust And Advocacy With Targeted Content And Engagement Strategies
Augie RayNovember 11, 2010
It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...
- Downloads: 767
For Marketing Leadership Professionals
Report:Privacy Laws Force Rich Dialogue With Customers
Move From On/Off Compliance Approaches To Custom Privacy Management
Anthony MullenJanuary 13, 2012
Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...
- Downloads: 328
For Marketing Leadership Professionals
Charts & Figures:Older Consumers Concerned About Privacy
Build Trust And Advocacy With Targeted Content And Engagement Strategies
Augie RayNovember 11, 2010
For Marketing Leadership Professionals
Tool:Older Consumers Concerned About Privacy
Augie RayNovember 11, 2010
For Marketing Leadership Professionals
Tool:Social Technographics® Growth From 2007 To 2010
Augie RayNovember 11, 2010

Search

CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Analyst

Region

For Marketing Leadership Professionals

Tool:Saturated Consumer Digital Behaviors

For Marketing Leadership Professionals

Report:Fight Social Media Stagnation

For Marketing Leadership Professionals

Report:Privacy Laws Force Rich Dialogue With Customers

For Marketing Leadership Professionals

Charts & Figures:Older Consumers Concerned About Privacy

For Marketing Leadership Professionals

Tool:Older Consumers Concerned About Privacy

For Marketing Leadership Professionals

Tool:Social Technographics® Growth From 2007 To 2010

Browse