For CIO Professionals
Building A Foundation To Enable Next-Generation Mobile Services
CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...
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For CMO Professionals
Mobile Transforms How Companies Interact With Customers
Consumers will adopt and use convenient services and products. On mobile phones, this means services that offer immediacy and simplicity through a highly contextual experience. Context — the...
- Downloads: 870
- Comments: 1