Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (13)

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Consumer Electronics & Technology
Anthony Mullen
Past 18 months

For Marketing Leadership Professionals
Report:Western European Online Display Advertising Forecast, 2011 To 2016
Rich Media And Video Are The Future Of A Growing But Slowing Market
Anthony MullenDecember 13, 2011
European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...
- Downloads: 392
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For Marketing Leadership Professionals
Report:Emerging Touchpoints Require A Marketing Mind Shift
Vision: The Emerging Touchpoints For Marketing Playbook
Anthony MullenFebruary 19, 2013
Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...
- Downloads: 406
- Rating:
For Marketing Leadership Professionals
Report:Privacy Laws Force Rich Dialogue With Customers
Move From On/Off Compliance Approaches To Custom Privacy Management
Anthony MullenJanuary 13, 2012
Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...
- Downloads: 327
For Marketing Leadership Professionals
Charts & Figures:Nested Smart Environments
Anthony MullenFebruary 21, 2013

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For Marketing Leadership Professionals

Report:Western European Online Display Advertising Forecast, 2011 To 2016

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

For Marketing Leadership Professionals

Report:Privacy Laws Force Rich Dialogue With Customers

For Marketing Leadership Professionals

Charts & Figures:Nested Smart Environments

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