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For CIO Professionals
Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...
- Downloads: 752
For CMO Professionals
Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers
CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...
- Downloads: 347
For Marketing Leadership Professionals
Use Big Data To Deliver Context And Personalization At Scale
In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...
- Downloads: 517