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For Marketing Leadership Professionals
Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...
- Downloads: 49
For Enterprise Architecture Professionals
Metrics: The Business Process Management Playbook
A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...
- Downloads: 512
For CIO Professionals
Report:Reset On Big Data
Embrace Big Data To Engage Customers At Scale
Big data rhetoric is at an all-time high. The media is all over the map with its points of view and technology vendors tout products with claims that seem incredible. In the midst of this din, CIOs...
- Downloads: 522
For CMO Professionals
Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers
CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...
- Downloads: 344