Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For Marketing Leadership Professionals

Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

For Marketing Leadership Professionals

Report:Combine Social And Mobile To Build B2B Customer Relationships

For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

For Marketing Leadership Professionals

Charts & Figures:L'Oreal Partners With Its Intermediaries By Providing Marketing Tools And Assets

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

For Marketing Leadership Professionals

Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

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