Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Past 12 months (1)
Past 18 months (1)

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Manufacturing
Interactive Marketing Strategy and Process
Consumer Technographics

For Marketing Leadership Professionals
Tool:Mass Influencers Have More Trust in Company And Brand Communications
Augie RaySeptember 29, 2010
For eBusiness & Channel Strategy Professionals
Report:US Online Insurance Forecast, 2010 To 2015
US Online Insurance Sales Will Grow Steadily Through 2015
Ellen CarneyApril 21, 2011
In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...
- Downloads: 982
For CMO Professionals
Report:Orchestrate Direct-To-Consumer Sales As Part Of Your Brand Experience
Mary Beth KempFebruary 03, 2011
The hope of greater margins and more control may drive a consumer goods company to embrace direct-to-consumer (DTC) sales. But while those are sound reasons to sell directly, they sell the value of...
- Downloads: 439
For Marketing Leadership Professionals
Charts & Figures:Mass Influencers Have More Trust in Company And Brand Communications
Promote, Find, And Attract The Mass Influencers Who Matter
Augie RaySeptember 29, 2010
For Marketing Leadership Professionals
Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links
Augie RaySeptember 29, 2010
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)
September 30, 2011
Forrester conducted an online survey fielded in August 2011 of 37,350 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 37,350), there is...
For Marketing Leadership Professionals
Report:Three Ways To Find, Create, And Energize Advocates
Promote, Find, And Attract The Mass Influencers Who Matter
Augie RaySeptember 29, 2010
Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...
- Downloads: 1017
For Marketing Leadership Professionals
Tool:Mass Influencers' Influence Is Not Just Online But Offline As Well
Augie RaySeptember 29, 2010
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)
June 13, 2012
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For eBusiness & Channel Strategy Professionals

Report:US Online Insurance Forecast, 2010 To 2015

For CMO Professionals

Report:Orchestrate Direct-To-Consumer Sales As Part Of Your Brand Experience

For Marketing Leadership Professionals

Charts & Figures:Mass Influencers Have More Trust in Company And Brand Communications

For Marketing Leadership Professionals

Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)

For Marketing Leadership Professionals

Report:Three Ways To Find, Create, And Energize Advocates

For Marketing Leadership Professionals

Tool:Mass Influencers' Influence Is Not Just Online But Offline As Well

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

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