Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)

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Analyst

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Automotive (2)
Consumer Packaged Goods (1)

Region

North America (2)

4 results in Everything

Manufacturing
Emerging Media

For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)
ForecastView Spreadsheet
Niki ScevakSeptember 02, 2011
Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.
- Downloads: 3
- Rating:
For eBusiness & Channel Strategy Professionals
Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile
Sucharita MulpuruJune 03, 2011
While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and...
- Downloads: 3028
For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
- Downloads: 902
For Marketing Leadership Professionals
Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1550

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Role

Analyst

Industry

Region

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2011: Marketing, Social, And Mobile

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

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