About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Forrsights North America And Europe
Forrester surveyed 933 technology decision-makers and approximately 2,500 developers at North American and European enterprises and small and medium-size businesses (SMBs) to understand the state of...
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

Five Key Dynamics That Will Help You Capture The Opportunity For Your Organization
In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...
Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years
This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...
This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...
Empowered Users, HPC, And Business Intelligence Will Drive Adoption
IaaS is undoubtedly one of your top priorities, but will you craft a plan for success? Many enterprises are headed toward a number of cloud pitfalls, such as misunderstanding the makeup, benefits,...
Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...
Building Contingencies Ensures Price Competitiveness And Provider Innovation
A US-headquartered global consumer manufacturing firm recently asked Forrester to review its global telecom sourcing strategy with the aim of helping it balance opportunities against risks associated...
Most Enterprises Plan Imminent B2B Upgrades To Address Key Issues
Forrester surveyed 300 senior IT managers in North America, EMEA, and Asia Pacific regarding the state of their business-to-business (B2B) integration infrastructure and plans for future...
These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers
Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their...
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

EA's Top Focus: Overcoming Long-Standing Obstacles
Forrester's "State Of EA 2010" report shows consistent themes and incremental progress by the enterprise architecture (EA) function in most firms. EA leaders are part of senior IT management and have...