Forrester

For Marketing Leadership Professionals

Report:Gamification: "Level Up" Your Strategic Approach

Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...

• Downloads: 83

For Marketing Leadership Professionals

Tool:Display Media Preferences Change

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Report:Develop Content Capabilities Now

How To Reach European Consumers In New Ad-Free Media

Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of consumers buying online content in Western European countries will continue to swell over...

• Downloads: 282

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: Media Consumption In Asia Pacific

An overview of media consumption in Asia Pacific, including the relationship between age and media consumption, as well as trust in ads in traditional versus online media.

• Downloads: 13

For Marketing Leadership Professionals

Report:Using Facebook As A Content Platform

Optimize Your Products For Emerging Social Media Channels

The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...

• Downloads: 868

For Marketing Leadership Professionals

Report:Which Providers To Tap For Social Gaming

Decoding A Complex Landscape Of Developers And Publishers

Marketers are confused by the social gaming developer and publisher landscape, and it's no wonder. With surging consumer adoption and an explosive market that's forecast to reach $4 billion by 2015,...

• Downloads: 448

For Marketing Leadership Professionals

Tool:European Smartphone Owners Are More Likely To Share Files/Storage Across Multiple PCs

For Marketing Leadership Professionals

Report:Case Study: Mint.com Grows Its Business Using Game Mechanics

Mint.com wanted to increase traffic from new and returning users to its site as well as deepen engagement and exposure to monetized elements. By employing a suite of game mechanics — including...

• Downloads: 362

For Marketing Leadership Professionals

Report:Extend Your Marketing Into Games

See Through The Myths, And Tap Games As A Medium For Marketing

Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guaranteed?...

• Downloads: 158
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For Marketing Leadership Professionals

Tool:Communities Dominate Marketers' Emerging Media Plans

For Marketing Leadership Professionals

Report:Interactive Marketing Channels To Watch In 2010

Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

• Downloads: 1090

For Marketing Leadership Professionals

Report:Start To Play With Social Gamers

Social Gaming Provides A Ripe Marketing Opportunity

Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should start...

• Downloads: 827

For Marketing Leadership Professionals

Tool:Marketers Can Reach Broad Audiences In Social Games

For Marketing Leadership Professionals

Tool:Social Gamers Straddle Between Average Adults And Other Types Of Gamers

For Marketing Leadership Professionals

Report:Consumers Need Cloud-Based Products Now

Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

• Downloads: 1169

For Marketing Leadership Professionals

Tool:Respondents Represent A Range Of Company Types

For Marketing Leadership Professionals

Tool:European Consumers Are Now Online 24x7

For Marketing Leadership Professionals

Report:Gamification Of Marketing Strategies Boosts Consumer Engagement

Gamification is a buzzword among interactive marketers, but its true meaning and application remain an enigma. Applying game mechanics to your marketing efforts can lead to positive engagement...

• Downloads: 1035

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1706

For Marketing Leadership Professionals

Tool:Interactive Marketing Channel Adoption

For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Report:Forrester Research Online Activity And Paid Content Forecast, 2011 To 2016 (Europe)

ForecastView Spreadsheet

Online activity and paid content forecast: Includes audience, buyers, and revenues for online content such as news, video, books, games, and music for the seven Western European countries of France,...

• Downloads: 3

For Marketing Leadership Professionals

Tool:More Than 20% Of German, Swedish, And Dutch Households Have More PCs Than People

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1254