Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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191 results in Everything

  • Public Sector
  • For Marketing Leadership Professionals

    Report:Western European Social Media Marketing Forecast, 2012 To 2017

    Growth Slows But Remains Strong Despite Legislative Uncertainty

    Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

    • Downloads: 115
  • For Application Development & Delivery Professionals

    Report:Get To Know Your 2010 Business Analysts

    In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...

    • Downloads: 26
  • For Sourcing & Vendor Management Professionals

    Report:Software Is Strategic, SIs Tactical

    Saskatchewan's Social Services Ministry's Path To Modernization

    Saskatchewan is the latest Canadian province to implement comprehensive modernization and automation of its social services case management technology. It took advantage of other organizations'...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Get To Know Your 2010 Business Analysts

  • For Enterprise Architecture Professionals

    Report:Industry-Specific Master Data Management Trends

    This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...

    • Downloads: 84
  • For CIO Professionals

    Report:2010 IT Budget Allocations: Planning For 2011

    Baseline Spending Allocation Figures For Comparison

    During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

    • Downloads: 1566
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Orchestration Models

    Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud

    Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...

    • Downloads: 1577
  • For Infrastructure & Operations Professionals

    Report:Case Study: California State University, Fresno Implements ITSM Without Breaking The Bank

    When faced with austere budget challenges, California State University, Fresno (Fresno State), with a student population of 21,000 and about 2,300 faculty and staff, realized the need to integrate...

    • Downloads: 246
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1211
    • Rating:
  • For CIO Professionals

    Report:Cloud Computing Market Dynamics In MEA: Egypt

    This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 15
  • For Application Development & Delivery Professionals

    Tool:More Than 40% Of Respondents Reported Having A Comprehensive Integration Solution

  • For CIO Professionals

    Tool:Overall Allocations To IT Functional Activities

  • For CIO Professionals

    Report:Portrait Of A Government Information Worker

    Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration

    North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...

    • Downloads: 537
  • For CIO Professionals

    Report:Uganda IT Opportunity 2010

    This document highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

    • Downloads: 17
    • Rating:
  • For CIO Professionals

    Report:Asian Urbanization Creates Opportunities For ICT Suppliers

    With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...

    • Downloads: 272
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines Data Tables

    These are the data tables for the report "Public Sector IT Opportunity: Philippines." The report provides a comprehensive background of public sector dynamics in the Philippines in order to enable...

    • Downloads: 4
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Balancing Custom And Packaged Apps In Your Application Portfolio Strategy

    Conventional wisdom suggests buying before building software. However, as an increasing proportion of product and service value is digital — think of a naval vessel's operation system (Windows...

    • Downloads: 611
  • For CIO Professionals

    Report:Uganda IT Opportunity 2010 Data Tables

    These are the data tables for the report "Uganda IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions...

    • Downloads: 6
    • Rating:
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Singapore

    This document provides a comprehensive background of public sector dynamics in Singapore in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

    • Downloads: 16
  • For CIO Professionals

    Report:SharePoint Adoption: Content And Collaboration Is Just The Start

    Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros

    Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...

    • Downloads: 1376
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:India Data Center Study: End User Result Analysis

    This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

    • Downloads: 44
  • For Customer Experience Professionals

    Report:The Health Insurance Customer Experience Professional's Guide To Healthcare Reform

    What US Consumers Expect From Reform And How To Respond

    US online consumers are confused about health reform — and it's no wonder given the volatile political rhetoric surrounding one of the Obama administration's most controversial acts. Overall,...

    • Downloads: 676
    • Rating:
  • For CIO Professionals

    Report:Best Practices: Implementing OpenOffice.org

    OpenOffice.org Finds Success When Fit To Purpose And Focused On People

    A decade ago, OpenOffice.org promised a free and accessible productivity suite to rival Microsoft Office. By enterprise market share standards it's far from the success once envisioned. But for...

    • Downloads: 360
  • For CIO Professionals

    Report:Not Business As Usual: ICT Opportunities In The Government Sector

    The news about governments is often dire: Economic crises, austerity budgets, crises of constituent confidence, protests, riots, and war often make the headlines. However, in spite of (or perhaps...

    • Downloads: 554
 
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