Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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eBusiness & Channel Strategy (69)
Customer Experience (37)
CIO (10)
Marketing Leadership (10)
Application Development & Delivery (5)
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- Application Development & Delivery (5)
- CIO (10)
- CMO (1)
- Customer Experience (37)
- Customer Insights (4)
- eBusiness & Channel Strategy (69)
- Enterprise Architecture (2)
- Infrastructure & Operations (2)
- Marketing Leadership (10)
- Security & Risk (2)
- Sourcing & Vendor Management (1)

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143 results in Everything

Travel

For Marketing Leadership Professionals
Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1568
For eBusiness & Channel Strategy Professionals
Report:Forrester Research Online Travel Forecast, 2012 To 2017 (EU-7)
ForecastView Spreadsheet
Michael O'GradyAugust 13, 2012
Total and online travel spending for unmanaged business and leisure travel. Travel spending is segmented by air, rail, hotel, and car hire. Includes regional and individual country data for...
- Downloads: 3
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q4 2012
October 1, 2012
Forrester conducted an online survey fielded in September and October 2012 of 13,911 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based...
For Customer Experience Professionals
Charts & Figures:Better Customer Experience Drives Millions In Revenue Benefit Across Industries
What A Higher Customer Experience Index Score Can Do For Revenue
Megan BurnsNovember 19, 2010
For Enterprise Architecture Professionals
Report:Best Practices: EA Should Take An Active Role In Mergers And Acquisitions
Five Pragmatic Practices To Improve EA Value Throughout The M&A Process
Henry PeyretDecember 21, 2010
A new wave of mergers and acquisitions (M&As) is happening, and contrary to previous M&A periods in which IT was only tactically involved, organizations now draw IT into their plans for cost savings...
- Downloads: 754
For Customer Experience Professionals
Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries
Megan BurnsNovember 19, 2010
For Application Development & Delivery Professionals
Report:How To Build The Business Case For Customer Experience Improvement
The Business Impact Of Customer Experience
William BandMay 24, 2011
Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...
- Downloads: 894
For eBusiness & Channel Strategy Professionals
Report:Online Customer Service Functionality Benchmark: US Airlines
The Best And Worst Of Online Customer Service Among The Top Four US Airlines
Diane ClarksonFebruary 28, 2012
Forrester evaluated the online customer service offerings of the four largest US airlines: Delta Air Lines, United Airlines, Southwest Airlines, and American Airlines. Our analysis uncovered a few...
- Downloads: 465
- Rating:
For Application Development & Delivery Professionals
Report:Boost Customer Lifetime Value Through Next Best Actions In Multichannel CRM
James Kobielus G.April 13, 2011
Modern business is all about honing your predictive powers to anticipate the best move at every stage of every business process — both customer-facing and back-office. Leading-edge...
- Downloads: 1182
For Customer Experience Professionals
Report:Lessons Learned From The 2011 Voice Of The Customer Award Winners
A Look Inside The VoC Practices At Adobe, Fidelity, And JetBlue
Andrew McInnesAugust 18, 2011
This year, Forrester recognized three winners of its annual Voice Of The Customer Awards: Adobe Systems, Fidelity Investments, and JetBlue Airways. Each firm had its own unique practices. Adobe...
- Downloads: 784
For Customer Experience Professionals
Tool:Results Of Brand Action Reviews Across 14 Sites In Three Industries
Ron RogowskiNovember 8, 2010
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Affluent Online Survey, Q2 2010 (US)
June 20, 2010
Forrester conducted an online survey fielded in June 2010 of 1,002 US individuals ages 18 to 88 with $1 million-plus in investable assets. For results based on a randomly chosen sample of this size...
For CIO Professionals
Report:Disciplined Social Innovation
Three Firms Achieve Tangible Results
Rob Koplowitz, Leslie OwensAugust 30, 2010
Companies depend on innovation to sprint out of the current economic doldrums and to return to profitability and growth. Innovation is a discipline with established best practices, needed skill sets,...
- Downloads: 1012
For Customer Insights Professionals
Report:Case Study: How KLM Expanded The Influence Of Market Research With Its "In Touch" Community
In Touch Significantly Increases Efficiencies In KLM's Multicountry Research
Tamara BarberJuly 6, 2010
In 2008, Dutch airline KLM worked with Communispace to launch its first market research online community (MROC) — called In touch — to better understand the Elite members of its Flying...
- Downloads: 484
- Rating:
For CIO Professionals
Client Inquiry:Consumerization Drives Tablet And Smartphone Adoption For Business Travelers
Ted SchadlerSeptember 13, 2011
We are in the beginning stages of implementing a mobile strategy for business travelers. We would like to discuss mobile applications and platforms that support the business traveler, what the...
For eBusiness & Channel Strategy Professionals
Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile
Peter Wannemacher, Carrie JohnsonJune 2, 2011
For eBusiness & Channel Strategy Professionals
Report:The Importance Of Customer Obsession To Travel eBusiness
Competitive Strategy In The Age Of The Customer
Henry H. HarteveldtJune 22, 2011
As Delta Air Lines can attest, there is perhaps no industry as susceptible to empowered consumers as the travel industry. Travelers' growing use of social media, strong adoption of smartphones, and...
- Downloads: 469
For eBusiness & Channel Strategy Professionals
Report:How Consumers Around The World Use The Internet To Buy Products
A Technographics® Global Overview: Online Retail 2009
Olesia KlevchukAugust 13, 2010
The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...
- Downloads: 236
For Marketing Leadership Professionals
Report:ForecastView — An Overview Of Our Global Forecasts
Vikram SehgalJune 12, 2012
Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...
- Downloads: 3
For Customer Insights Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013
April 17, 2013
Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...
For Customer Experience Professionals
Report:The Business Impact Of Customer Experience, 2010
What A Higher Customer Experience Index Score Can Do For Revenue
Megan BurnsNovember 19, 2010
To help customer experience professionals prove the business value of a better enterprise customer experience, we built simple models that show how revenue increases when a company's Customer...
- Downloads: 1580
For eBusiness & Channel Strategy Professionals
Survey:European Technographics® Online Benchmark Survey, Q3 2011
September 10, 2011
The European Technographics® Online Benchmark Survey, Q3 2011, surveyed 21,000 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This...
For CIO Professionals
Report:SharePoint Adoption: Content And Collaboration Is Just The Start
Driving A SharePoint-Based Information Workplace Will Challenge C&C Pros
Rob Koplowitz, John R. RymerSeptember 30, 2011
Microsoft SharePoint is poised for broader adoption as an Information Workplace platform. While most use it for content and collaboration (C&C) needs today, the platform's broad, integrated...
- Downloads: 1385
- Rating:
For Customer Experience Professionals
Tool:Increase In Three Loyalty Measures With A 1-Point Increase In CxPi Score
Megan BurnsNovember 19, 2010
For eBusiness & Channel Strategy Professionals
Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally
Peter Wannemacher, Carrie JohnsonJune 2, 2011
For Customer Experience Professionals
Tool:Key Elements Of Fidelity's VoC Program
Andrew McInnesAugust 18, 2011

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

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Methodology

Analyst

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Region

Vendor

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Travel Forecast, 2012 To 2017 (EU-7)

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q4 2012

For Customer Experience Professionals

Charts & Figures:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For Enterprise Architecture Professionals

Report:Best Practices: EA Should Take An Active Role In Mergers And Acquisitions

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For Application Development & Delivery Professionals

Report:How To Build The Business Case For Customer Experience Improvement

For eBusiness & Channel Strategy Professionals

Report:Online Customer Service Functionality Benchmark: US Airlines

For Application Development & Delivery Professionals

Report:Boost Customer Lifetime Value Through Next Best Actions In Multichannel CRM

For Customer Experience Professionals

Report:Lessons Learned From The 2011 Voice Of The Customer Award Winners

For Customer Experience Professionals

Tool:Results Of Brand Action Reviews Across 14 Sites In Three Industries

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Affluent Online Survey, Q2 2010 (US)

For CIO Professionals

Report:Disciplined Social Innovation

For Customer Insights Professionals

Report:Case Study: How KLM Expanded The Influence Of Market Research With Its "In Touch" Community

For CIO Professionals

Client Inquiry:Consumerization Drives Tablet And Smartphone Adoption For Business Travelers

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Report:The Importance Of Customer Obsession To Travel eBusiness

For eBusiness & Channel Strategy Professionals

Report:How Consumers Around The World Use The Internet To Buy Products

For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

For Customer Insights Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2010

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2011

For CIO Professionals

Report:SharePoint Adoption: Content And Collaboration Is Just The Start

For Customer Experience Professionals

Tool:Increase In Three Loyalty Measures With A 1-Point Increase In CxPi Score

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For Customer Experience Professionals

Tool:Key Elements Of Fidelity's VoC Program

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