Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (19)

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Enterprise Architecture (2)
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Enterprise Architecture Strategy and Process

For CIO Professionals
Report:Build Your Mobile Engagement Strategy
Strategic Plan: The CIO's Mobile Engagement Playbook
Nigel FenwickDecember 18, 2012
Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...
- Downloads: 538
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For Enterprise Architecture Professionals
Report:Identify Essential Methods For Your Business Architecture Program
Processes: The Business Architecture Playbook
Derek MiersSeptember 07, 2012
Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether changes are driven by competitive...
- Downloads: 551
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For Enterprise Architecture Professionals
Report:Best Practices: EA Should Take An Active Role In Mergers And Acquisitions
Five Pragmatic Practices To Improve EA Value Throughout The M&A Process
Henry PeyretDecember 21, 2010
A new wave of mergers and acquisitions (M&As) is happening, and contrary to previous M&A periods in which IT was only tactically involved, organizations now draw IT into their plans for cost savings...
- Downloads: 748
For Enterprise Architecture Professionals
Charts & Figures:Based On The Type Of Merger, EA Can Refine Business, IT, And EA Objectives
Henry PeyretDecember 21, 2010

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Analyst

Topics

Industry

For CIO Professionals

Report:Build Your Mobile Engagement Strategy

For Enterprise Architecture Professionals

Report:Identify Essential Methods For Your Business Architecture Program

For Enterprise Architecture Professionals

Report:Best Practices: EA Should Take An Active Role In Mergers And Acquisitions

For Enterprise Architecture Professionals

Charts & Figures:Based On The Type Of Merger, EA Can Refine Business, IT, And EA Objectives

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