Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)
Charts & Figures (2)

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Travel
Marketing Leadership
Technology Product Strategies

For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)
ForecastView Spreadsheet
Niki ScevakSeptember 02, 2011
Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.
- Downloads: 3
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For Marketing Leadership Professionals
Report:Case Study: IHG, Chase, And Consumers Co-Create A New Rewards Credit Card
An Empowered Report
Doug WilliamsDecember 17, 2010
Intercontinental Hotels Group (IHG) and Chase Card Services (Chase) won a 2010 Forrester Groundswell Award in the B2C Embracing category, and for good reason. These two companies hired a private...
- Downloads: 421
For Marketing Leadership Professionals
Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1551
For Marketing Leadership Professionals
Charts & Figures:Forecast: US Interactive Marketing Spend By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

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For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:Case Study: IHG, Chase, And Consumers Co-Create A New Rewards Credit Card

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

For Marketing Leadership Professionals

Charts & Figures:Forecast: US Interactive Marketing Spend By Industry, 2011 To 2016

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