Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Consumer Technographics (17)

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34 results in Everything

Travel
Interactive Marketing Strategy and Process

For Customer Experience Professionals
Report:A Market Researcher's Introduction To The Future Of Online Customer Experience
Reineke ReitsmaJune 30, 2010
The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...
- Downloads: 1011
For eBusiness & Channel Strategy Professionals
Report:The Alternative Payment Methods Landscape For Travel eBusiness
The Payment Methods That Appeal Most And Least To Leisure Travel Bookers
Henry H. Harteveldt, Elizabeth StarkJune 22, 2010
Since 2007, US travelers' usage and interest in alternative payment methods (APMs) for online travel purchases has been slowly, but steadily, increasing. Fifteen percent of US online leisure travel...
- Downloads: 550
For Customer Experience Professionals
Tool:Forrester's Web Site Brand Experience Review Criteria And Scoring
Ron Rogowski IINovember 08, 2010
For eBusiness & Channel Strategy Professionals
Charts & Figures:Travel Technology Pessimists Are Modest-Spending Travelers
Henry H. HarteveldtSeptember 28, 2010
For Customer Experience Professionals
Tool:Results Of Brand Action Reviews Across 14 Sites In Three Industries
Ron Rogowski IINovember 08, 2010
For eBusiness & Channel Strategy Professionals
Tool:Most Travelers Regularly Visit Social Networking Sites
Henry H. HarteveldtJuly 28, 2010
For eBusiness & Channel Strategy Professionals
Tool:Entertainment-Motivated Consumers Dominate Leisure Travel Conversationalists
Henry H. HarteveldtJuly 28, 2010
For eBusiness & Channel Strategy Professionals
Report:How Travel eBusiness Can Win Friends And Influence Travelers
An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites
Henry H. Harteveldt, Elizabeth StarkSeptember 03, 2010
Travelers view social media as more than a way to stay in touch with people they know. Forrester data reveals that two in five US online leisure travelers have friended, followed, or become a fan of...
- Downloads: 674
For eBusiness & Channel Strategy Professionals
Report:Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success
Henry H. HarteveldtSeptember 28, 2010
Forty-four million US online leisure travelers do not see a role for technology in their lives. These travel technology pessimists use technology, including the Web, because they have to, not...
- Downloads: 390
For Marketing Leadership Professionals
Report:Case Study: InterContinental Hotels Group Consolidates Email And Data Management
Shar VanBoskirkMay 09, 2011
InterContinental Hotels Group (IHG) revamped its email program during a customer relationship management (CRM) system upgrade. It unified its customer data into one database, consolidated email...
- Downloads: 416
For Marketing Leadership Professionals
Report:The Best And Worst Of Paid Search In 2012
Benchmarks: The Search Marketing Playbook
Shar VanBoskirkFebruary 14, 2013
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...
- Downloads: 1118
For Marketing Leadership Professionals
Report:Compare Your Campaigns To 70 Others
Benchmarks: The Email Marketing Playbook
Shar VanBoskirkSeptember 06, 2012
This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...
- Downloads: 1518
- Rating:
For eBusiness & Channel Strategy Professionals
Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains
Henry H. HarteveldtMay 13, 2011
Forrester estimates that, in 2011, hotels will produce $27 billion in online sales from US leisure and unmanaged business travelers. Not bad, but how much better could that be? To help travel firms...
- Downloads: 710
For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)
ForecastView Spreadsheet
Niki ScevakSeptember 02, 2011
Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.
- Downloads: 3
- Rating:
For Marketing Leadership Professionals
Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)
ForecastView Spreadsheet
Niki ScevakDecember 05, 2012
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
- Downloads: 8
For eBusiness & Channel Strategy Professionals
Tool:One In Three TSFs Follows Travel Companies To Learn About Deals
Henry H. Harteveldt, Elizabeth StarkSeptember 03, 2010
For eBusiness & Channel Strategy Professionals
Report:How Consumers Around The World Use The Internet To Buy Products
A Technographics® Global Overview: Online Retail 2009
Olesia KlevchukAugust 13, 2010
The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...
- Downloads: 234
For eBusiness & Channel Strategy Professionals
Tool:Creators And Critics Stagnate Among Travelers, While Joiners And Spectators Grow
Henry H. HarteveldtJuly 28, 2010
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)
September 30, 2011
Forrester conducted an online survey fielded in August 2011 of 37,350 US and Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 37,350), there is...
For eBusiness & Channel Strategy Professionals
Tool:More US Leisure Travelers Participate In Social Media In 2010 Than 2008
Henry H. HarteveldtJuly 28, 2010
For Customer Experience Professionals
Report:The Best Of Web Site Brand Experiences 2010
Best Practices From 14 Web Site Brand Reviews Across Three Industries
Ron Rogowski IINovember 08, 2010
In 2010, Forrester reviewed the Web site brand experience of sites in industries as diverse as automotive, hotels, and skin care. An analysis of the results across industries surfaced common...
- Downloads: 1045
For Marketing Leadership Professionals
Report:Case Study: Avis Uses Personas To Drive SEO
Shar VanBoskirkMay 05, 2011
We spoke with John Peebles, vice president of online marketing at Avis Budget Group, about a site redesign project he and his team undertook to improve the search engine optimization (SEO) results...
- Downloads: 569
For eBusiness & Channel Strategy Professionals
Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)
June 13, 2012
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...
For Marketing Leadership Professionals
Report:US Interactive Marketing Forecast By Industry, 2011 To 2016
Shar VanBoskirkNovember 15, 2011
Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...
- Downloads: 1551
For eBusiness & Channel Strategy Professionals
Report:Understanding Online Shopper Behaviors, US 2011
A Technographics® Data Essentials Document
Jacqueline AndersonMay 17, 2011
Sales through online retail channels continue to grow, up almost $21 billion from last year alone. In order to fuel this projected growth, it is important to recognize where these growth...
- Downloads: 279
For Marketing Leadership Professionals
Report:ForecastView — An Overview Of Our Global Forecasts
Vikram SehgalJune 12, 2012
Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...
- Downloads: 1

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

For Customer Experience Professionals

Report:A Market Researcher's Introduction To The Future Of Online Customer Experience

For eBusiness & Channel Strategy Professionals

Report:The Alternative Payment Methods Landscape For Travel eBusiness

For Customer Experience Professionals

Tool:Forrester's Web Site Brand Experience Review Criteria And Scoring

For eBusiness & Channel Strategy Professionals

Charts & Figures:Travel Technology Pessimists Are Modest-Spending Travelers

For Customer Experience Professionals

Tool:Results Of Brand Action Reviews Across 14 Sites In Three Industries

For eBusiness & Channel Strategy Professionals

Tool:Most Travelers Regularly Visit Social Networking Sites

For eBusiness & Channel Strategy Professionals

Tool:Entertainment-Motivated Consumers Dominate Leisure Travel Conversationalists

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Win Friends And Influence Travelers

For eBusiness & Channel Strategy Professionals

Report:Pleasing Online Travel's Technology Pessimists Can Lead To Greater eBusiness Success

For Marketing Leadership Professionals

Report:Case Study: InterContinental Hotels Group Consolidates Email And Data Management

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

For eBusiness & Channel Strategy Professionals

Report:Travel Website Functionality Benchmark 2011: Four-Star Hotel Chains

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

For eBusiness & Channel Strategy Professionals

Tool:One In Three TSFs Follows Travel Companies To Learn About Deals

For eBusiness & Channel Strategy Professionals

Report:How Consumers Around The World Use The Internet To Buy Products

For eBusiness & Channel Strategy Professionals

Tool:Creators And Critics Stagnate Among Travelers, While Joiners And Spectators Grow

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Recontact Survey, Q3 2011 (US, Canada)

For eBusiness & Channel Strategy Professionals

Tool:More US Leisure Travelers Participate In Social Media In 2010 Than 2008

For Customer Experience Professionals

Report:The Best Of Web Site Brand Experiences 2010

For Marketing Leadership Professionals

Report:Case Study: Avis Uses Personas To Drive SEO

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

For eBusiness & Channel Strategy Professionals

Report:Understanding Online Shopper Behaviors, US 2011

For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

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