Forrester

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce...

• Downloads: 749

For eBusiness & Channel Strategy Professionals

Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For eBusiness & Channel Strategy Professionals

Tool:Limited Mobile Expertise And Technology Concerns Worry eBusiness Managers

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Travel Online Survey, Q1 2011 (US)

Forrester conducted an online survey fielded in March 2011 of 4,524 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,524), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)

Forrester conducted a mail survey fielded in February and March 2010 of 42,792 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size...

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Win Friends And Influence Travelers

An In-Depth Look At Travel Social Fans, The Travelers Who Friend, Follow, Or Fan Travel Companies And Destinations On Social Media Sites

Travelers view social media as more than a way to stay in touch with people they know. Forrester data reveals that two in five US online leisure travelers have friended, followed, or become a fan of...

• Downloads: 674

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Affluent Online Survey, Q2 2010 (US)

Forrester conducted an online survey fielded in June 2010 of 1,002 US individuals ages 18 to 88 with $1 million-plus in investable assets. For results based on a randomly chosen sample of this size...

For eBusiness & Channel Strategy Professionals

Report:Selling To US Online Affluent Travelers Poses A First-Class Challenge To Travel eBusiness

Value Is Important To Online Sales Success In The Post-Recession Environment

There are nearly 6 million US online leisure travelers with a net worth of $1 million or more. For a group of millionaires, this audience is not necessarily as fancy as you might imagine it to be....

• Downloads: 472

For Customer Experience Professionals

Report:How Companies Improved Their CXi Scores, 2012

Best Practices: The Experience-Driven Organization Playbook

Forrester spoke to leaders at brands whose Customer Experience Index (CXi) scores went up appreciably in 2012. Our goal was to understand what drove those customer experience improvements. The...

• Downloads: 655
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For eBusiness & Channel Strategy Professionals

Report:How Consumers Around The World Use The Internet To Buy Products

A Technographics® Global Overview: Online Retail 2009

The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

• Downloads: 234

For eBusiness & Channel Strategy Professionals

Survey:Russian Technographics® Online Benchmark Survey, Q3 2011

The Russian Technographics® Online Benchmark Survey, Q3 2011, surveyed 2,000 respondents in across Russia. This survey is based on online adults ages 16 and older (who are members of the...

For Customer Experience Professionals

Report:How Satisfied Are Consumers With Web Site Experiences In 2010?

Consumers Rate Their Satisfaction With 87 Web Sites Across 13 Industries

Forrester recently asked US online consumers to rate their satisfaction with Web site experiences at companies they've done business with across multiple industries. When the results were tallied,...

• Downloads: 1266

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Customer Experience Online Survey, Q4 2010 (US)

Forrester conducted an online survey fielded in November 2010 of 7,728 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 7,728), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Tool:Leisure Conversationalists Are Younger And More Tech-Engaged Than Average Travelers

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2011

The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2011, surveyed 13,063respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...

For eBusiness & Channel Strategy Professionals

Tool:: Mobile Shopping In The US

For Customer Experience Professionals

Tool:Change In Satisfaction With Phone Interactions Between 2008 And 2010

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q2 2010

The European Technographics Benchmark Survey, Q2 2010, surveyed 25,535 respondents in the eight markets of France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2/Q3 2011 (US, Canada)

Forrester conducted a mail survey fielded from May to July 2011 of 10,802 US households and individuals ages 18 and older. Fieldwork in Canada was delayed due to a national postal workers' strike and...

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online Survey, Q3 2011

Forrester Research conducted an online survey in July 2011 of 7,085 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing,...