Forrester

For eBusiness & Channel Strategy Professionals

Tool:Demographics Add Texture To Mobile Technographics

For CIO Professionals

Tool:Forecast: US Individuals With Two Or More PCs Or Smartphones Forecast, 2008 to 2016

For Marketing Leadership Professionals

Tool:Smartphone Shipments Are Rising, Despite Nokia's Loss Of Mindshare

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: PC Adoption Among US Hispanics

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

• Downloads: 2

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Downloads: 790
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For Marketing Leadership Professionals

Tool:. . . But Weekly Usage Of Mobile Services Is Taking Off Among Other Groups

For eBusiness & Channel Strategy Professionals

Tool:SuperConnecteds Offer A Lucrative Opportunity

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99

For Marketing Leadership Professionals

Tool:US 2D Bar Code Adopters

For Application Development & Delivery Professionals

Report:Four Questions Guide Web Mobile Content Management Plans

As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

• Downloads: 821
• Comments: 2
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For Marketing Leadership Professionals

Report:Consumers Need Cloud-Based Products Now

Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

• Downloads: 1168

For Marketing Leadership Professionals

Tool:Nokia Is Strong Globally, Except In North America

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1687

For Marketing Leadership Professionals

Tool:Despite Growing Consumer Awareness, A Minority Of Consumers Download Applications

For CIO Professionals

Tool:Forty-One Percent Of US Information Workers Now Use Personal Cloud Services At Work

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For Application Development & Delivery Professionals

Tool:Customers Are Highly Engaged Across Multiple Channels

For CIO Professionals

Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Downloads: 2472

For Marketing Leadership Professionals

Tool:Ninety-Six Percent Of European 16- To 24-Year-Olds Do Not Own An iPhone

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce Apps

mCommerce Apps Have Invigorated Cross-Channel Innovation, But What Lies Next?

At last count, 56 of the top 100 retailers in the US had developed an Android, iPad, or iPhone mCommerce application. The sophistication of these apps ranges greatly from basic store finders and...

• Downloads: 1752

For Marketing Leadership Professionals

Tool:BlackBerry And Apple Dominate The US Smartphone Market Today

For CIO Professionals

Tool:Forecast: US Personal Cloud Subscribers, 2010 to 2016

For eBusiness & Channel Strategy Professionals

Tool:Smartphone Ownership Dominates Among The Top Three Groups

For Marketing Leadership Professionals

Tool:Consumers Now Carry Multiple Devices, But Only The Mobile Phone Is A Truly 24x7 Device