Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • Business Technographics
  • Sales Enablement
  • IT Infrastructure & Operations
  • For Sales Enablement Professionals

    Charts & Figures:Channel Partners Predict Positive Business Growth In The Coming Two Years

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Report:Demand Insights: The Network And Telecommunications Market For SMB Customers

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

    True to our "SMB phoenix" characterization, small to medium-size businesses (SMBs) are proving to be aggressive adopters of network and communications technologies and services. No longer can SMBs be...

    • Downloads: 548
  • For Sales Enablement Professionals

    Charts & Figures:Channel Pros Believe That Cloud And Managed Services Revenue Will Increase

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:SMBs And Enterprises Have Similar Concerns With Using Third-Party Services

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

  • For Sales Enablement Professionals

    Report:How Customers Value IaaS Cloud Channels

    Hosters And Tech Vendors Are Drafting Amazon's Slipstream

    The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

    • Downloads: 435
  • For Sales Enablement Professionals

    Charts & Figures:Mobility Solutions Will Be A Key Focus For Channel Partners

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:Channel Partners Need Enablement Support

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:SMB Workforce Mobile App Adoption

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

  • For Sales Enablement Professionals

    Charts & Figures:UC Adoption

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 859
  • For Sales Enablement Professionals

    Charts & Figures:SMBs And Enterprises Differ In Motivations For Using Third-Party Services

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

  • For Sales Enablement Professionals

    Charts & Figures:Enterprise Organizations Will Primarily Focus On Mobility Solutions

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Report:Seeding The Cloud Channel

    Channel Partners' Plans And Needs For Business Model Transformation

    As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

    • Downloads: 272
  • For Sales Enablement Professionals

    Charts & Figures:Assessment And Support Tools For Partners

  • For Sales Enablement Professionals

    Charts & Figures:Customer-Facing Mobile Application Adoption

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises

  • For Sales Enablement Professionals

    Report:The VSB Software Market: Cloud Triggers And Custom Development

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

    • Downloads: 27
  • For Sales Enablement Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 264
  • For Sales Enablement Professionals

    Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

    Which Channels Are Customers Sourcing From?

    In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

    • Downloads: 340
  • For Sales Enablement Professionals

    Charts & Figures:SMB Mobile Application Spending Plans

  • For Sales Enablement Professionals

    Charts & Figures:Obstacles To Reaping Benefits From UC

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises