Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (3)

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Direct Marketing (2)
Customer Analytics (1)

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Past 12 months
Shar VanBoskirk
Customer Intelligence Strategy and Process

For Marketing Leadership Professionals
Report:The Email Marketing Scorecard
Assessment: The Email Marketing Playbook
Shar VanBoskirkSeptember 12, 2012
This report for interactive marketers explains how to assess your email marketing capabilities as well as the quality of the user experience for recipients of your marketing emails. Like Forrester's...
- Downloads: 1544
For Marketing Leadership Professionals
Report:2013 Interactive Marketing Predictions
The Ultra-Connected Customer Will Upturn Marketing
Melissa Parrish, Nate Elliott, Anthony Mullen, Jim Nail, Joanna O'Connell, Shar VanBoskirk, Jennifer WiseFebruary 11, 2013
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
- Downloads: 607
For Marketing Leadership Professionals
Report:The Best And Worst Of Paid Search In 2012
Benchmarks: The Search Marketing Playbook
Shar VanBoskirkFebruary 14, 2013
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...
- Downloads: 1117

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Topics

Industry

For Marketing Leadership Professionals

Report:The Email Marketing Scorecard

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

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