Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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Mobile Channel for Consumers, eCommerce

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Consumer Electronics & Technology (1)

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Analyst

Topics

Industry

Vendor

For Marketing Leadership Professionals

Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?

For Marketing Leadership Professionals

Report:The Email Marketing Scorecard

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

For Marketing Leadership Professionals

Charts & Figures:Measure Success Based On Where Each Social Program Fits Into The Customer Journey

For Marketing Leadership Professionals

Report:The Right Way To Globalize Your Interactive Marketing Programs

For Marketing Leadership Professionals

Report:The New Search Marketing Review

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

For Marketing Leadership Professionals

Report:The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

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Report:Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer

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