Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

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  • Past 18 months
  • Strategy, Planning & Governance of IT
  • For Enterprise Architecture Professionals

    Report:Make EA Business-Focused, Strategic, And Pragmatic

    Future Look: The EA Practice Playbook

    This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

    • Downloads: 662
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Readiness Assessment For Information Strategy And Architecture Toolkit

    Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...

    • Downloads: 57
  • For CIO Professionals

    Report:CIOs Are Not Ready To Support Business Innovation

    Benchmarks: The Innovation Playbook

    While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

    • Downloads: 382
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Charts & Figures:Customer Service Operations Track Success With A Balanced Scorecard Of Metrics

  • For CIO Professionals

    Report:Develop Cloud Metrics Using The Balanced Scorecard

    Performance Management: The Cloud Computing Playbook

    This report outlines the performance management of Forrester's solution for CIOs working on developing effective objectives and metrics for their organization's cloud strategy. Crafting and measuring...

    • Downloads: 678
  • For Enterprise Architecture Professionals

    Report:The Forrester Readiness Assessment For High-Performance EA

    • Downloads: 48
  • For CIO Professionals

    Report:Assess Your Readiness To Plan BT Strategies

    Assessment Framework: The BT Strategic Planning Playbook

    Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

    • Downloads: 548
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Build Your Workforce Computing Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook

    Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

    • Downloads: 195
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Avoid Tactical, Narrow Service Management And Automation Strategies

    Strategic Plan: The Service Management And Automation Playbook

    This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

    • Downloads: 815
    • Rating:
  • For CIO Professionals

    Report:The Who Of Business Technology Decision-Making

    The BT Governance Collection: Stakeholders And Structures

    Enterprise governance is about decision rights: who has input into decisions, who makes them, how are outcomes measured, and who is held accountable for those outcomes. Business technology (BT)...

    • Downloads: 279
  • For CIO Professionals

    Report:Introducing The New Cabinet-Level City CIO

    Strategic CIOs Collaboratively Build The Foundation Of Smart Cities

    Local governments must address the needs of diverse and often growing constituencies with limited and often dwindling resources — following that age-old mandate of doing more with less....

    • Downloads: 91
  • For CIO Professionals

    Report:Executive Overview: The CIO's Mobile Engagement Playbook

    Executive Overview: The CIO's Mobile Engagement Playbook

    CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

    • Downloads: 508
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Enhance Business Technology Resiliency With An Effective Crisis Communication Strategy

    Communication: The Business Technology Resiliency Playbook

    Year after year, when asked to name the top lessons learned from contingency plan invocations, organizations consistently cite that they underestimated how difficult it would be to communicate...

    • Downloads: 141
  • For CIO Professionals

    Report:The What And How Of Business Technology Decision-Making

    The BT Governance Collection: Outcomes And Processes

    Business technology (BT) governance concerns itself with decisions around investing in IT-enabled business change. As an integral part of business strategy, BT governance is exercised by senior...

    • Downloads: 333
    • Rating:
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 549
    • Rating:
  • For CIO Professionals

    Report:Selecting Technologies That Support The Business

    Technology Vision Toolkit: The BT Strategic Planning Playbook

    This toolkit is a companion to the "Track Tech Trends That Influence Business Strategies" report from the BT Strategic Planning playbook. It presents a simple yet effective tool for targeting...

    • Downloads: 251
  • For CIO Professionals

    The BT Strategic Planning Playbook

    Develop Effective BT Strategy

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

    • For CIO Professionals

      Tool:Traditional Virtual Server Hosting Costs For 100 VM Workloads

    • For CIO Professionals

      Report:Building BT Governance Capabilities — A Practitioners' Perspective

      The BT Governance Collection: Practitioners' Experiences

      As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

      • Downloads: 165
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Drive Information Strategy Performance Management With Capability Models

      Performance Management: The Information Strategy And Architecture Playbook

      As capability maps become the prevailing form for modeling business architectures, capability-based planning is growing into an effective practice to map organizations' general path forward....

      • Downloads: 202
    • For Infrastructure & Operations Professionals

      Report:Avoid Tactical, Narrow IT Infrastructure Strategies

      Strategic Plan: The IT Infrastructure Playbook

      This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their IT infrastructure strategic plan for their facilities and the server, storage, and...

      • Downloads: 475
      • Rating:
    • For CIO Professionals

      Report:Unleash Innovation With Good Governance

      Governance: The Innovation Playbook

      Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

      • Downloads: 648
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Develop A Stakeholder-Focused Business Architecture Strategy

      Strategic Plan: The Business Architecture Playbook

      This report is designed to help business architecture (BA) leaders construct a strategy meeting the needs of the organization's key stakeholders. Many organizations are reinventing or redesigning...

      • Downloads: 464
      • Rating:
    • For CIO Professionals

      Report:Business Technology "Strategy On A Page" Toolkit

      • Downloads: 107
      • Comments: 11
      • Rating:
    • For CIO Professionals

      Report:The CIO's Role In The Social Business Policy

      Policy And Procedures: The Social Business And Collaboration Playbook

      A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

      • Downloads: 301
    • For CIO Professionals

      Report:Beyond Alignment: Readiness Assessment

      Assessment Framework: The BT Strategic Planning Playbook

        Putting in place Forrester's BT strategy framework requires a business-savvy IT team to support and work with the business-unit leadership teams. It also requires the IT team to have...

      • Downloads: 30
     
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