About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.
Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.
Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.
Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.
Future Look: The EA Practice Playbook
This report outlines the future look of Forrester's solution for enterprise architecture (EA) professionals building a high-performance EA practice. It will help you understand the future of EA in...

Developing a cohesive information strategy that can deliver on current and future business needs is challenging. Building an information architecture is a highly collaborative endeavor, and to...
Benchmarks: The Innovation Playbook
While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...


Performance Management: The Cloud Computing Playbook
This report outlines the performance management of Forrester's solution for CIOs working on developing effective objectives and metrics for their organization's cloud strategy. Crafting and measuring...
Assessment Framework: The BT Strategic Planning Playbook
Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

Strategic Plan: The Workforce Enablement Playbook
Forrester's survey data shows that 50% of firms say investing in systems to improve engagement with customers and partners is a high or critical priority. And few areas of technology are as...

Strategic Plan: The Service Management And Automation Playbook
This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their service management and automation (SMA) strategic plan. This is important as the...

The BT Governance Collection: Stakeholders And Structures
Enterprise governance is about decision rights: who has input into decisions, who makes them, how are outcomes measured, and who is held accountable for those outcomes. Business technology (BT)...
Strategic CIOs Collaboratively Build The Foundation Of Smart Cities
Local governments must address the needs of diverse and often growing constituencies with limited and often dwindling resources — following that age-old mandate of doing more with less....
Executive Overview: The CIO's Mobile Engagement Playbook
CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

Communication: The Business Technology Resiliency Playbook
Year after year, when asked to name the top lessons learned from contingency plan invocations, organizations consistently cite that they underestimated how difficult it would be to communicate...
The BT Governance Collection: Outcomes And Processes
Business technology (BT) governance concerns itself with decisions around investing in IT-enabled business change. As an integral part of business strategy, BT governance is exercised by senior...

Strategic Plan: The CIO's Mobile Engagement Playbook
Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

Technology Vision Toolkit: The BT Strategic Planning Playbook
This toolkit is a companion to the "Track Tech Trends That Influence Business Strategies" report from the BT Strategic Planning playbook. It presents a simple yet effective tool for targeting...
Develop Effective BT Strategy
Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...
The BT Governance Collection: Practitioners' Experiences
As technologies and markets change rapidly, senior executives need to revisit traditional IT governance. They need to identify and deploy next-generation practices to support the CIO's transition...

Performance Management: The Information Strategy And Architecture Playbook
As capability maps become the prevailing form for modeling business architectures, capability-based planning is growing into an effective practice to map organizations' general path forward....
Strategic Plan: The IT Infrastructure Playbook
This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their IT infrastructure strategic plan for their facilities and the server, storage, and...

Governance: The Innovation Playbook
Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

Strategic Plan: The Business Architecture Playbook
This report is designed to help business architecture (BA) leaders construct a strategy meeting the needs of the organization's key stakeholders. Many organizations are reinventing or redesigning...


Policy And Procedures: The Social Business And Collaboration Playbook
A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...
Assessment Framework: The BT Strategic Planning Playbook
Putting in place Forrester's BT strategy framework requires a business-savvy IT team to support and work with the business-unit leadership teams. It also requires the IT team to have...