Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (8)
Charts & Figures (29)

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Consumer Technographics (1)

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North America (1)

8 results in Everything

Past 18 months
Kerry Bodine
Customer Experience Management

For Customer Experience Professionals
Report:Planning A Co-Creation Workshop? Sweat The Details
Best Practices For Including Customers, Employees, And Partners In Customer Experience Design
Kerry Bodine, Amelia SizemoreFebruary 13, 2013
Co-creation — the practice of involving people from across the customer experience ecosystem in the experience design process — is a valuable and versatile methodology, but it usually...
- Downloads: 180
- Comments: 2
For Customer Experience Professionals
Report:The Customer Experience Ecosystem
Vision: The Customer Experience Ecosystem Playbook
Kerry BodineFebruary 28, 2013
Even companies that make customer experience a strategic priority struggle to implement major long-lasting improvements. That's because they fail to connect behind-the-scenes activities to customer...
- Downloads: 3076
For Customer Experience Professionals
Report:2012 Customer Experience Predictions
What Customer Experience Professionals Need To Know About The Year Ahead
Kerry BodineJanuary 06, 2012
While consumer technology adoption was the impetus for many customer experience efforts in 2011, an increasingly competitive industry landscape, the ever-increasing power of consumers, and a slippery...
- Downloads: 1812
For Customer Experience Professionals
Charts & Figures:Virgin Media Staff And Customers Generate Experience Improvement Ideas Together
Kerry BodineJune 22, 2012
For Customer Experience Professionals
Report:Executive Q&A: Customer Experience Co-Creation
Kerry Bodine, Amelia SizemoreJanuary 30, 2013
Despite professed customer centricity, many firms don't think to involve customers, employees, or key delivery partners in the experience design process. This oversight costs firms precious time and...
- Downloads: 236
- Rating:
For Customer Experience Professionals
Report:How To Map Your Customer Experience Ecosystem
Assessment: The Customer Experience Ecosystem Playbook
Kerry BodineFebruary 26, 2013
Customer interactions are shaped by a complex set of interdependencies that Forrester calls the customer experience ecosystem. In order to make significant and long-lasting customer experience...
- Downloads: 535
For Customer Experience Professionals
Report:Executive Q&A: Customer Experience Design
Kerry BodineJune 22, 2012
The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed. This requires learning — and then sticking to — the steps in a...
- Downloads: 470
- Rating:
For Customer Experience Professionals
Report:2013 Customer Experience Predictions
What Customer Experience Professionals Need To Know About The Year Ahead
Kerry Bodine, Ron Rogowski IIJanuary 03, 2013
Over the past two years, consumer technology adoption and market forces have catapulted the field of customer experience into strategic stature. But it will be years before customer experience is...
- Downloads: 1310
- Rating:
For Customer Experience Professionals
Report:Why Customer Experience, Why Now?
Business Case: The Customer Experience Ecosystem Playbook
Kerry Bodine, Moira DorseyFebruary 26, 2013
This report is an update to "Why Customer Experience? Why Now?" originally published on October 4, 2011. We've entered the age of the customer — an era where a focus on customers matters more...
- Downloads: 2745

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Region

For Customer Experience Professionals

Report:Planning A Co-Creation Workshop? Sweat The Details

For Customer Experience Professionals

Report:The Customer Experience Ecosystem

For Customer Experience Professionals

Report:2012 Customer Experience Predictions

For Customer Experience Professionals

Charts & Figures:Virgin Media Staff And Customers Generate Experience Improvement Ideas Together

For Customer Experience Professionals

Report:Executive Q&A: Customer Experience Co-Creation

For Customer Experience Professionals

Report:How To Map Your Customer Experience Ecosystem

For Customer Experience Professionals

Report:Executive Q&A: Customer Experience Design

For Customer Experience Professionals

Report:2013 Customer Experience Predictions

For Customer Experience Professionals

Report:Why Customer Experience, Why Now?

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