Forrester

For Marketing Leadership Professionals

Blog:Jump Start Your Online Community

  Over 40% of business technology decision-makers indicate that support forums, discussion forums, and professional social networks influence them throughout their online journey. Yet many...

For Marketing Leadership Professionals

Blog:Silicon Valley Thought Leaders Discuss The 5 Social Media Trends You Should Care About

Last week, a few Forresterites and special guests took a break from the end of quarter crunch to participate in a panel event in our beautiful San Francisco office. The theme of our panel was "The...

For Marketing Leadership Professionals

Blog:Submit Your Entry For Forrester's 2012 Groundswell Awards!

Today we officially launched Forrester's 6th annual Groundswell Awards! Since I cover B2B tech social media/online community research, I am always looking for interesting examples of how B2B...

For Marketing Leadership Professionals

Blog:Introducing CLICK For Customer Communities

Join me for an interactive webinar on Tuesday, March 27 at 10am PT/1pm ET on a new Forrester framework for building an online community called "CLICK." CLICK is a new approach tech marketers can use...

For Marketing Leadership Professionals

Report:The Essential Steps To Community Success

Road Map: The B2B Online Community Playbook

In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

• Downloads: 234
• Comments: 2
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For Marketing Leadership Professionals

Blog:The Marketer Diaries - What I Learned From The 2013 Forrester Marketing Leadership Forum

I am probably one of the few individuals who lives in the San Francisco Bay Area and only heads to Los Angeles during Forrester's annual Marketing Leadership Forum.  I recently had the...

For Marketing Leadership Professionals

Blog:How Is Social Impacting Your Business? Join Our #IVJam Tweet Jam On Monday, March 12!

I am honored to be at InsideView's Insider Summit on Monday, March 12 at 9:15am PT to host a keynote and tweet jam. Join me and my fellow analysts, @ZacharyRD, @loriwizdo, @JRSilber,...

For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Blog:Your Business Tech Buyers Are More Social Than Ever

 I am writing this blog from a country club in beautiful (albeit rainy) Virginia. It seems like yesterday when I was in warm LA for the Forrester Marketing Leadership Forum. What a difference a...

For Marketing Leadership Professionals

Blog:Tech Marketers Have A Reason To Love LA...The Forrester 2012 Marketing Leadership Forum!

I am embarrassed to admit that I have lived in the California Bay Area for 18 years and have yet to venture outside of the Los Angeles airport. Some have told me that I "am not missing much," yet...

For Marketing Leadership Professionals

Blog:You Get Out Of Your Community What You Put Into It.

For the first time since I started my analyst role at Forrester in 2011, community conversations have surpassed social media conversations during my client meetings. Online communities and...

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

• Downloads: 116
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For Sales Enablement Professionals

Report:Organizing For Community Success

Organization: The B2B Online Community Playbook

For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...

• Downloads: 159

For Marketing Leadership Professionals

Report:B2B Tech Marketers Begin To Embrace Online Communities

Those Who Plan Carefully Before Investing Will Achieve Optimal Results

As tech marketers begin to embrace discussion forums and online communities as effective ways to engage with BT customers, they increasingly seek guidance on best practices and recommended...

• Downloads: 300

For Marketing Leadership Professionals

Blog:Event Season Has Sprung

For many, spring brings visions of robins, tulips, Easter bunnies, and longer days. For Forrester analysts, it marks the beginning of what I like to call "event season," which officially kicks off...

For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

Processes: The B2B Online Community Playbook

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

• Downloads: 492

For Marketing Leadership Professionals

Report:The New Year Of Social Marketing

2012 Investment In Social Media And Communities Remains Strong

Tech marketers may not be forthcoming about their organizations' New Year's resolutions, but Forrester's Q4 2011 B2B Marketing Organizations And Investments (MOI) Survey provides strong indicators...

• Downloads: 481
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For Marketing Leadership Professionals

Report:Social Media Amplifies Your B2B Buyers' Experiences

Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

• Downloads: 608
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For Marketing Leadership Professionals

Blog:B2B Marketers, Get Inspired By Our 2012 Groundswell Award Winners!

Today, at the Forrester eBusiness Forum in Chicago, Nate Elliott announced our 2012 B2C and  B2B Groundswell Awards winners and finalists!  One of my most enjoyable tasks as a Forrester...

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 59

For Marketing Leadership Professionals

Blog:Unlike Apple's Map App, Our Community Roadmap Will Get You To Your Destination

The silver lining on Apple's iOS6 Maps App snafu is that it has fueled much humorous poking. My favorite so far is the photo going around Facebook of Tom Hanks in "Cast Away." There is...

For Marketing Leadership Professionals

Report:2012 Social Technographics® Of Your B2B Community Prospects

Landscape: The B2B Online Community Playbook

B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

• Downloads: 408
• Comments: 4
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For Marketing Leadership Professionals

Report:Your Community Upgrade: From Experiment To Strategic Approach

Vision: The B2B Online Community Playbook

This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

• Downloads: 520
• Comments: 1

For Marketing Leadership Professionals

Report:Design Your B2B Community For Maximum Engagement

Executive Overview: The B2B Online Community Playbook

This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

• Downloads: 380
• Comments: 2
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For Marketing Leadership Professionals

Blog:Top Twelve B2B Tech Social Marketing Highlights Of 2012

Last January, I kicked off 2012 with a report titled “The New Year Of Social Marketing”. The theme of that report was that B2B marketers would begin to emphasize the “social”...