Forrester

Discussion:Seeding The Cloud Channel

Discussion:Software-Defined Storage Will Sound The Death Knell For Traditional Storage Provisioning

Discussion:Inquiry on QOS

As my network team continues to mature our global MPLS network, in line with changing usage patterns (more internet video, more heavy data/file transport, greater use of wireless, etc.), we are...

For Infrastructure & Operations Professionals

Report:IT Will Skip Windows 8 As The Enterprise Standard

But Workers Should Have The Freedom To Use Windows 8 Devices

Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

• Downloads: 70

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 59

Discussion:Can anyone recommend a vendor for our online tracking survey?

Can anyone recommend a vendor that can track key metrics through a survey on our web site?  We will link up visitor opinion with our web analytics.  What compnies are doing the best job with the...

For Chief Information Officer Professionals

Blog:The CIO’s Role In Business Transformation

At our recent CIO Forum in D.C., I had a number of conversations with clients who either had gone through or were going through a business transformation. From our talks, one theme jumped out at me...

Discussion:Build A Road Map For Workforce Computing

For Data Insights Professionals

Blog:29% Of Online Ad Spend In The US Will Be From Mobile By 2018

Mobile ad spending is finally taking off. The Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US) predicts that mobile ad spend (smartphones plus tablets) will represent more than 29%...

For Marketing Leadership Professionals

Blog:Q&A WITH MICKE PAQVALÉN, FOUNDER, CHAIRMAN AND ENTREPRENEUR AT KIOSKED

At Forrester we spend a lot of time analyzing the impact of digital disruption on business, technology and marketing. We even wrote a book on the subject. But don't just take our word for it. At...

Discussion:Predictive Analytics Revolutionize Marketing Mix Planning

Been a long time since I've seen a quality report on marketing mix planning.  Seems there'd be more of it, but reality is there is not.  Thanks for making this information available, nice report...

For Marketing Leadership Professionals

Report:Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

• Downloads: 48

For Enterprise Architecture Professionals

Blog:Have Your Cake And Eat It Too!

  How can your firm deliver great, loyalty-inspiring customer experience – and achieve its efficiency objectives? Firms that want to boost Return on Equity (ROE) or Return on Capital...

For Application Development & Delivery Professionals

Blog:Google I/O 2013 Developer's Conference - A Great Time To Be A Developer

Google sets amazing new standards when it comes to web, mobile, and cloud technologies. That's why we are here at Google I/O 2013 in San Fransciso to find out what new technologies and tools...

For Enterprise Architecture Professionals

Blog:Why Maturity Models for Data Governance are irrelevant in the Data Economy?

  There are multiple maturity models and associated assessments for Data Governance on the market. Some are from software vendors, or from consulting companies, which use these as the basis for...

For Enterprise Architecture Professionals

Blog:Hybrid Cloud Future? Too Late!

I've noticed a bit of a disturbing pattern of late in my cloud discussions with clients. They have been talking about hybrid cloud in the future tense. If you are planning for hybrid down the...

For Application Development & Delivery Professionals

Report:Drive Business Insight With Effective BI Strategy

Executive Overview: The Business Intelligence Playbook

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

• Downloads: 1062

For Application Development & Delivery Professionals

Report:Digital Experience Delivery Maturity Assessment

Assessment: The Digital Experience Delivery Playbook

This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

• Downloads: 63

For Infrastructure & Operations Professionals

Blog:Cure Your Service Desk With Customer Experience

One of the best TV comedies in the UK over the last couple of years has been The IT Crowd. It is about a fictional IT department and plays to all the possible IT stereotypes. One of my favorite...

For Enterprise Architecture Professionals

Blog:Healthcare – an industry transformed by technology. Could you be the Forrester analyst to cover it?

The healthcare industry is undergoing transformation.  What’s driving this?  A wide range of factors, from new regulations and government programs, to new treatments and approaches,...

Discussion:Culture Is Key To Marketing Innovation Velocity

For Chief Information Officer Professionals

Blog:Open Data Is An Asset! New US Federal Guidance For Reaching Its Full Potential.

  The recent Executive Order Making Open and Machine Readable the New Default for Government Information and the Office of Management and Budget (OMB) Memorandum Open Data Policy –...

For Sales Enablement Professionals

Blog:Huawei’s Enterprise Channel Strategy is Making Progress

I was encouraged to see that Huawei had a proper track session on its channel strategy during its 10th Global analyst summit in Shenzhen.  The track is another sign that the company’s...

Discussion:Everest Group: How influential are they?

I would welcome your point of view regarding Everest Group. I met with Peter Bendor Samuel this week and he told me that about 40% of their revenue is now from syndicated research - what's your point...

For Enterprise Architecture Professionals

Blog:BPM Vendors Hint At New Ways To Navigate Complex Work

Earlier this month I attended IBM Impact in Las Vegas where the software vendor announced new enhancements and features for their BPM suite product. On the face of it, the announcement sounded a bit...