For Customer Insights Professionals
Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite
On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...
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For Marketing Leadership Professionals
How To Infuse Marketing Programs With Usefulness
Half of US online adults are always addressable, meaning that they personally use at least three Internet-connected devices and access the Web multiple times per day from multiple physical locations....