Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (4)
Charts & Figures (13)

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Past 18 months (1)

Topics

Customer Analytics (3)
Campaign Management (1)

4 results in Everything

Carrie Johnson
Customer Intelligence Strategy and Process

For eBusiness & Channel Strategy Professionals
Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce
Carrie JohnsonNovember 21, 2011
To bring eBusiness strategies in line with a vision of agile commerce — where companies serve customers seamlessly across touchpoints — we find that many firms are in the midst of massive...
- Downloads: 685
For eBusiness & Channel Strategy Professionals
Report:eBusiness Must Become Customer-Obsessed
Competitive Strategy In The Age Of The Customer
Carrie JohnsonJune 06, 2011
As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go...
- Downloads: 515
For eBusiness & Channel Strategy Professionals
Report:Multichannel Execution Falls Short
eBusiness Executives Report A Gap In Multichannel Strategy Vision And Execution
Carrie JohnsonJune 24, 2011
eBusiness executives have been fighting for increased investments in digital channels, and their efforts have paid off: The web channel tops their firms' channel investment priorities for 2011....
- Downloads: 604
For eBusiness & Channel Strategy Professionals
Charts & Figures:Respondents Rank Themselves Low On Multichannel And Back-End Integration
eBusiness Executives Report A Gap In Multichannel Strategy Vision And Execution
Carrie JohnsonJune 24, 2011
For eBusiness & Channel Strategy Professionals
Report:Staffing For The Art And Science Of eBusiness
A Further Look At Key eBusiness Skills And Functions
Carrie JohnsonMay 08, 2012
What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...
- Downloads: 274

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

For eBusiness & Channel Strategy Professionals

Report:Adapting Your eBusiness Strategy For The Era Of Agile Commerce

For eBusiness & Channel Strategy Professionals

Report:eBusiness Must Become Customer-Obsessed

For eBusiness & Channel Strategy Professionals

Report:Multichannel Execution Falls Short

For eBusiness & Channel Strategy Professionals

Charts & Figures:Respondents Rank Themselves Low On Multichannel And Back-End Integration

For eBusiness & Channel Strategy Professionals

Report:Staffing For The Art And Science Of eBusiness

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