Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

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Methodology

Consumer Technographics (1)

Topics

Industry

Banking (2)
Financial Services Technologies (2)

Region

North America (2)

5 results in Everything

Carrie Johnson
Financial Services

For eBusiness & Channel Strategy Professionals
Report:Mobile Channel Strategy: An Overview
How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel
Peter Wannemacher, Carrie JohnsonJune 02, 2011
Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...
- Downloads: 2166
For eBusiness & Channel Strategy Professionals
Client Inquiry:Will Customers Pay For Alerts?
Carrie JohnsonMarch 31, 2011
What is customers' attitude around paying for alerts? Are there ones they would pay for and others they would not pay for? How much would they be willing to pay? Is anyone using alerts from a...
For eBusiness & Channel Strategy Professionals
Client Inquiry:Customer Communication Involved With Money Movements
Carrie JohnsonApril 05, 2011
When customers transfer monies between accounts, there are different ways by which the bank advises them when it's completed -- SMS texting, letter confirmation, telephone call, etc. Does Forrester...
For eBusiness & Channel Strategy Professionals
Charts & Figures:Consumer-Facing Budgets Rise In 2010
Carrie JohnsonApril 13, 2011
For eBusiness & Channel Strategy Professionals
Client Inquiry:Aggregation Services Used By US Banks
Carrie JohnsonApril 12, 2011
In the US, what is the percentage of online banking consumers who use account aggregators? How many US financial services (FS) firms provide account aggregation services: 1) retail banks; 2) pure...
For eBusiness & Channel Strategy Professionals
Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition
Budgets And Costs Spike For B2B And Financial Services Firms
Carrie JohnsonApril 13, 2011
eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...
- Downloads: 812
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Methodology

Topics

Industry

Region

For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

For eBusiness & Channel Strategy Professionals

Client Inquiry:Will Customers Pay For Alerts?

For eBusiness & Channel Strategy Professionals

Client Inquiry:Customer Communication Involved With Money Movements

For eBusiness & Channel Strategy Professionals

Charts & Figures:Consumer-Facing Budgets Rise In 2010

For eBusiness & Channel Strategy Professionals

Client Inquiry:Aggregation Services Used By US Banks

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

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