Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (5)

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Simon Yates
Enterprise Mobility

For CIO Professionals
Report:Assess Your Mobile Engagement Maturity
Assessment: The CIO's Mobile Engagement Playbook
Simon YatesNovember 12, 2012
CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details...
- Downloads: 384
For CIO Professionals
Report:Use POST To Build A Road Map For Mobile Engagement
Road Map: The CIO's Mobile Engagement Playbook
Simon YatesNovember 29, 2012
How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...
- Downloads: 400
- Rating:
For CIO Professionals
Report:Mastering The Business Tablet Landscape
Landscape: The CIO's Mobile Engagement Playbook
Ted Schadler, Simon YatesNovember 05, 2012
Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...
- Downloads: 571
For CIO Professionals
Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness
Benchmark: The CIO's Mobile Engagement Playbook
Ted Schadler, Simon YatesMay 09, 2013
Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...
- Downloads: 128
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For CIO Professionals
Report:Executive Overview: The CIO's Mobile Engagement Playbook
Executive Overview: The CIO's Mobile Engagement Playbook
Ted Schadler, Simon YatesNovember 21, 2012
CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...
- Downloads: 498
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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Region

For CIO Professionals

Report:Assess Your Mobile Engagement Maturity

For CIO Professionals

Report:Use POST To Build A Road Map For Mobile Engagement

For CIO Professionals

Report:Mastering The Business Tablet Landscape

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

For CIO Professionals

Report:Executive Overview: The CIO's Mobile Engagement Playbook

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